Job Description
Experience: 1.5+ Years
nLocation: Bandra, Mumbai (in-office)
nReports to: Marketing Head
n
n Overview:
nWe are seeking a high-impact Social Media Manager who takes full ownership of a brand's
ndigital persona, from strategic planning to community building, ensuring every post aligns with
nbroader business goals.
n
n Core Responsibilities
n● Content Strategy & Planning: Develop and execute comprehensive social media
ncalendars. You are responsible for the "why" behind every piece of content.
n● Community Engagement: Monitor brand mentions and lead active conversations with
nfollowers. The goal is to turn a passive audience into an active community through timely and brand-aligned responses.
n● Performance Analysis: Track key metrics (reach, engagement, conversion) and provide
nmonthly reports that go beyond surface numbers to offer actionable insights for the creative team.
n● Cross-Functional Collaboration: Work closely with Video Editors and Designers to




nensure high-quality asset production that fits the platform-specific algorithms and trends.
n
n Technical Requirements
n● Platform Expertise: In-depth knowledge of Instagram, LinkedIn, and YouTube algorithms, including best practices for formats like Threads and carousels.
n● Analytics Tools: Proficiency in social listening and management tools (e.g., Sprout Social, Hootsuite) and native platform analytics.
n● Copywriting: Ability to write persuasive, brand-appropriate captions and hooks that drive CTR and engagement.
n● Trend Integration: Ability to identify emerging viral trends and sound bites, adapting them for qualified brand contexts with speed and relevance.
n● Project Management: Experience managing production workflows in Notion or Trello to ensure consistent posting schedules.
n
n Growth & Future Responsibilities
nWe do not expect the candidate to remain in this role indefinitely. Instead, we actively
nencourage our team members to explore different facets o

📌 Social Media Manager (Mumbai)
🏢 HR Yaar
📍 Mumbai