Key Job Responsibilities

Sales and Profitability

- Participate in the preparation of the financial budgets (top line) and drive the financial budgets for the concept
- Create the business roadmap for the concept across stores in the territory in collaboration with the NCMs and AMs for the upcoming financial year
- Work with the relevant stakeholders for a timely implementation of the business roadmap (buying team, brands, projects team, finance team etc.)
- Create sales budgets based on the roadmap and business expectations
- Review sales achievement vis a vis the sales budgets and take required actions to address issues in sales achievement (at an individual KPI level)
- Create and manage implementation of an optimum private label mix for the concept across stores in the territory as per the targets
- Collate feedback on product performance of the previous season and expectations for the coming season from the operations team (AMs and BMs) and share the feedback in the range presentation
- Understand the buying plan (post the range presentation), share the updates with the AMs, obtain feedback and follow up with the NCMs for corrective actions
- Drive sell thru at category level (pre EOSS and EOSS within the season) without compromising on the brand budgeted margins
- Analyze product performance, identify performing and non-performing products, recommend required actions and implement the approved actions
- Participate in the preparation of capex budgets and drive adherence to the capex budgets
- Control and monitor opex expenses within budgetary guidelines through efficient operations
- Share the targets and incentive plans given by brands to their staff with the AMs and BMs, obtain feedback and take required actions to address the feedback

Concept Operations Management

- Work with the CMs and BMs to drive adherence to the retail SOPs, retail standards and processes for the concept across stores in the territory (including omni channel SOPs and processes)
- Manage and ensure adherence to layout guidelines, KMP (key merchandising principles) guidelines and planogram for the concept as per the VM calendar
- Review and ensure that the weekly planogram pictures are uploaded by the CMs in Wooqer as per agreed timelines

- Share planogram feedback with the VM team,



understand the feedback given by the operations team (AMs and BMs) and follow up for corrective actions
- Conduct store visits as per the planned calendar in alignment with the NCMs, audit the relevant concept along with the BMs as per defined guidelines, document the observations in Wooqer (including any observations beyond own concept) and assign corrective actions to the BMs in Basecamp (platform is the concern)
- Plan, prepare and execute new store launches as per the defined guidelines for the concept

Marketing Promotions and Loyalty Programs

- Share inputs and insights with the relevant stakeholders in creating the marketing promotions (NCMs and Head Retail Operations)
- Review implementation of the marketing promotions as per guidelines
- Analyze the effectiveness of the promotions and share feedback with recommendations

Stock Management

- Manage and ensure that optimum stock is maintained for the concept at the stores in collaboration with the AMs, BMs and the planning team (mix and level)
- Analyze the brand and category performance and recommend required actions for FMS, SMS and broken ranges as per defined norms (consolidation, replenishment, promotions, bundle offers etc.)
- Track the stock level and proactively work with the planning team to ensure there is no excess stock and ensure a pullback in case of excess stock
- Keep the planning team informed in case of delayed new store launches for necessary stock re-allocation and adjustment
- Monitor the timely return of SOR stocks for the relevant concept
- Manage the clearance process of ageing and damaged stocks as per norms (except LOT sales)
- Review the fixture capacity, size set, display capacity as per signed off norms, base stock, stock on hand, NOD and rate of sale and take required actions to improve stock turns in collaboration with the relevant stakeholders (AMs and planning team)
- Manage and ensure availability of the promotional merchandise as per defined timelines




- Work with the buying and planning team to ensure core and FMS stock ordering is done according to agreed calendar (for stock that can be reordered during the season)
- Share feedback with the buying team on gaps in the offerings and quality issues and provide suggestions for introduction or removal of brands / categories (in consultation with the NCM)
- Follow up with the buying team to ensure that the buying team has acted upon the feedback given and share the update with the relevant stakeholders
- Review and ensure availability of stock, training of staff and adherence to display standards for new product launches
- Manage and ensure back stores are arranged as per the defined guidelines (only for footwear concept)

Customer Service

- Review the mystery audit report and take corrective actions in concern areas to enhance levels of customer service for the concept (in collaboration with the CMs)
- Drive adherence to the 3 box approach and the 2 minute service from back store (only for footwear concept)

Market Focus

- Benchmark with the market and competition with reference to available opportunities, market trends, quality standards, products and brands (range, price and performance), promotions and share insights on current categories, new products and product innovations with the buying team

Concept Layout Planning

- Review the concept layout, elevation, fixture plan, option capacity and VM treatment with the AMs and sign off along with NCMs, projects & marketing team
- Review and ensure that the concept layout, as signed off in the corporate office along with the projects team, is adhered to at all times (including the circulation plan)
- Take required actions to ensure that all the required infrastructure and resources are available prior to new store launch

People Management

- Assign responsibilities and set expectations
- Give regular feedback to team
- Provide support and guide the team to deliver on the job
- Review and ensure that buddy system, LIFE, OJE and ISK programs are implemented as per defined norms (for the concept)
- Review and ensure product training of store staff is completed as per defined norms (for the concept)
- Work with the BMs and CMs to ensure availability of brand staff as per budgeted norms

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📌 Territory Concept Manager(APL) (Bengaluru)
🏢 Landmark Group
📍 Bengaluru