Job Description

Social Media Manager

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Location: Gurgaon, Delhi NCR

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Employment Type: Full-time

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Experience: 3–5 years

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Industry: Recruitment, HR, Women Empowerment, Professional Services or Personal Branding preferred

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Role Overview

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We are looking for a creative, strategic and performance-driven Social Media Manager who can take complete ownership of our digital presence.

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The ideal candidate should be able to translate ideas, business insights and founder experiences into engaging social media content that builds community, strengthens brand authority and generates measurable growth.

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This is a hands-on role requiring a strong combination of content strategy, storytelling, execution, trend awareness, analytics and audience engagement.

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Key Responsibilities

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Social Media Strategy

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- Develop and execute social media strategies for Women First Jobs, the Founder’s personal brand and related initiatives.
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- Create monthly and weekly content calendars aligned with business objectives, campaigns and brand positioning.
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- Identify relevant content pillars, audience segments, industry trends and growth opportunities.
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- Adapt content strategy for LinkedIn, Instagram, Facebook, YouTube and other relevant platforms.
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- Track competitor activity and identify content gaps and emerging trends.
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Content Creation and Storytelling

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- Develop compelling content around women’s careers, leadership, entrepreneurship, recruitment, workplace inclusion, resilience and professional growth.
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- Write engaging captions, LinkedIn posts, reel scripts, carousel content, stories and campaign copy.
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- Convert the Founder’s ideas,



experiences and voice notes into authentic and highly shareable content.
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- Create robust hooks, calls to action and storytelling formats that encourage saves, shares and meaningful conversations.
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- Maintain a consistent voice and visual identity across all platforms.
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Reels and Video Content

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- Plan and manage the complete short-form video content process.
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- Research trending formats, topics, sounds and presentation styles relevant to the brand.
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- Prepare scripts, shot lists and content briefs for reels and videos.
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- Coordinate video shoots with the Founder and internal team.
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- Edit or supervise the editing of reels, interviews, podcasts and short-form videos.
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- Repurpose long-form videos and podcasts into reels, clips, quotes and carousels.
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Social Media Management

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- Schedule and publish content consistently across all platforms.
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- Manage comments, messages, mentions and community interactions professionally.
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- Build meaningful engagement with relevant professionals, creators, companies and communities.
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- Support collaborations, influencer partnerships, podcast promotions and event campaigns.
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- Ensure content is published accurately, on time and according to the approved calendar.
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Key Deliverables

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- Monthly content strategy and calendar
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- Consistent weekly publishing across priority platforms
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- Founder-led reels and thought-leadership content
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- Women First Jobs brand and campaign content
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- Regular stories, carousels and community engagement
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- Monthly analytics and performance report
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- Continuous ideas for brand growth, collaborations and lead generation
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Required Skills and Experience

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- 3–5 years of experience in social media management, content marketing or digital branding.
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- Demonstrable experience managing both company and personal-brand accounts.
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- Strong understanding of LinkedIn and Instagram growth strategies.
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- Excellent English writing, editing and storytelling skills.
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- Ability to write in a personal, emotionally engaging and professional voice.
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- Experience creating reels, carousels, stories and short-form videos.
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- Working knowledge of tools such as Canva, CapCut, Adobe Creative Suite or similar platforms.
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- Strong understanding of platform algorithms, analytics and content performance.
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- Ability to manage multiple brands, deadlines and approval cycles.
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- A portfolio or examples of social media accounts and campaigns managed previously.
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We are looking for someone who is:

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- Creative but commercially aware
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- An excellent storyteller
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- Proactive and full of fresh ideas
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- Comfortable working directly with a Founder
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- Highly organised and accountable
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- Attentive to detail and brand consistency
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- Quick to identify and act on relevant trends
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- Capable of taking ownership from idea to execution
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- Focused on measurable growth and business impact
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📌 Social Media Manager (New Delhi)
🏢 Women First Jobs
📍 New Delhi