Job Description

Key Responsibilities

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● Write high-conversion Hindi copy across formats: print, outdoor, digital, and CRM (WhatsApp, SMS, etc.)

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● Craft sharp headlines, hooks, and CTAs that grab attention in seconds

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● Translate campaign ideas into culturally relevant Hindi—not literal translations

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● Adapt tone seamlessly: witty, emotional, direct, or salesy—depending on the brief

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● Collaborate with designers and marketers to ship campaigns fast

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● Continuously iterate based on performance data and feedback

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● Maintain a solid, consistent Hindi brand voice across touchpoints

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● Bring ideas to the table—not just execution

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Requirements

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● You think in Hindi and write naturally across formats (pure Hindi + Hinglish)

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● Proven experience writing across formats—newspaper ads, billboards, digital and short-form

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● Ability to interpret data and performance metrics to inform copy decisions

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● Strong instinct for what works in mass + digital communication

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● Ability to simplify, punch up, and make copy memorable

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● Comfortable working in a fast-paced,



high-ownership startup environment

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● Obsessive about clarity, brevity, and impactGood to Have

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● Experience in a high-growth startup

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● Understanding of performance marketing and conversion-driven copy

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● Exposure to WhatsApp or vernacular-first communication

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What We Offer

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● Opportunity to shape consumer narratives in one of India’s fastest-growing sectors.

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● A mission-driven environment combining creativity with measurable business impact.

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● Exposure to cutting-edge digital marketing and lead generation strategies.

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● Collaborative, growth-focused culture with room for innovation.

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About SolarSquare

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SolarSquare is India's most trusted and fastest growing residential solar company.

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We bring trust, transparency, financing and best-in-class after sales service to every

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home owner looking to go solar. Our aim is to become India's #1 rooftop solar brand

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and empower 100k homes to go solar.

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Location: Bangalore

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Experience Required: 4-6 Years

📌 Content Writer (Bengaluru)
🏢 SolarSquare
📍 Bengaluru