Role Overview
The incumbent in this role category will be responsible for managing the client relationship and driving successful media campaigns.

Department
Media Planning

Job Title
Group Head - Business

Reporting Manager Title
Vice President - Business

Location
Mumbai

Roles & Responsibilities
Develop a macro-level understanding of the category, competitive landscape, and brand objectives to craft effective media strategies.
Translate client briefs into robust media plans aligned with marketing goals and business outcomes.
Interpret brand tracking studies and correlate media investments with brand metrics and sales performance.
Continuously build strategic thinking capabilities to deliver innovative and insight-driven solutions.
Lead planning and execution of campaigns across platforms.
Manage day-to-day implementation, optimization, and performance tracking of ongoing campaigns.
Ensure campaigns are delivered as per plan, timelines, and agreed KPIs.
Monitor performance metrics such as reach, frequency, GRPs, CTR, ROI/RoAS and optimize campaigns accordingly.
Ensure best-in-class servicing for clients through proactive communication and responsiveness.
Manage day-to-day client interactions, addressing queries and providing strategic recommendations.
Lead final media plan presentations and articulate rationale effectively to clients and internal stakeholders.
Track competitor activities, including innovative campaigns, award-winning work, and new media strategies.
Identify and recommend new opportunities, formats, and innovations.
Aim to deliver at least 2–3 award-worthy entries annually for recognition of outstanding work.




Act as a team player and collaborate effectively across planning, buying, and analytics teams.
Mentor and guide junior team members to build capability and improve performance.

Experience Range
6-8 years of experience in media planning

Education Qualifications & Skills
MBA in Marketing

Skills
Excellent Written and Verbal communication skills
Strong command over media tools and terminologies
Ability to translate business goals into media strategies
Ability to build full funnel media strategies
Ability to manage client interactions and maintain strong working relationships
Good analytical and problem-solving skills

About Initiative
Initiative unlocks business growth for the world’s most ambitious brands. With 7,000 people in over 90 markets, we believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.

Diversity, Equity & Inclusion at Initiative
At Initiative, we are committed to fostering a workplace where differences are valued and everyone can thrive in a culture of equality, inclusion and belonging. We believe in creating an workplace that reflects the diversity of the world around us - where individuals feel empowered to bring their authentic selves to work, and where varied perspectives are respected, heard and represented. As an equal opportunity employer, we welcome talent from all backgrounds, knowing that diversity drives stronger ideas, better outcomes, and meaningful impact.

📌 Group Head - Business (Mumbai)
🏢 Initiative
📍 Mumbai