Job Description

Job Overview

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We are looking for a dynamic and result-oriented Area Sales Manager – Dealer & Channel Sales to develop and expand our dealer and distributor network in the assigned territory.

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The ideal candidate should have strong experience in dealer appointment, channel development, market expansion and sales growth , preferably from the electrical, building materials, lighting, wiring accessories, cable management or interior products industry.

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Key Responsibilities

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- Develop and expand the dealer, distributor and channel partner network .
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- Identify and appoint new dealers in existing and untapped markets.
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- Generate business through dealers and channel partners.
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- Achieve monthly, quarterly and annual sales targets.
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- Manage and grow existing dealer relationships.
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- Conduct regular market and dealer visits.
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- Develop new territories and increase brand penetration.
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- Generate enquiries and convert them into orders.
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- Coordinate with dealers for quotations, orders, deliveries and payments.
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- Conduct product presentations and dealer training.
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- Build relationships with electrical contractors,



architects, interior designers and other influencers.
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- Monitor competitor products, pricing and market activities.
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- Ensure timely collection of outstanding payments.
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- Maintain accurate sales pipeline, dealer data and daily activity reports in CRM.
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- Work closely with the management and internal teams to achieve territory growth.
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Candidate Profile

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- Graduate / Diploma / MBA in Sales & Marketing preferred.
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- 3–7 years of experience in dealer/channel sales.
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- Experience in electrical products, wiring accessories, lighting, building materials, interior products or related industries preferred.
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- Solid dealer and distributor network will be an advantage.
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- Excellent communication, negotiation and relationship-building skills.
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- Strong knowledge of the local market and territory.
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- Target-oriented and capable of working independently.
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- Willingness to travel extensively within the assigned territory.
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- Good knowledge of MS Office and CRM software.
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📌 Area Sales Manager (Bengaluru)
🏢 Connect System India
📍 Bengaluru