Job Description

Role Objectives:

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We are looking for a highly driven Sales Lead with a good understanding of Performance Marketing and Digital Marketing services .

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The primary objective of this role is to generate qualified leads, understand client growth requirements, pitch performance marketing solutions, close deals, and drive monthly revenue . The candidate should be comfortable discussing advertising platforms, marketing performance, client acquisition challenges, and growth opportunities with potential clients.

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Work Mode: work from office (monday to saturday)

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Location: Ecospace, Newtown, 700160

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Salary: upto 30,000 per month

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Key Responsibility:

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- Identify and connect with potential clients, primarily D2C brands and businesses looking to scale through Performance Marketing .
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- Generate leads through LinkedIn, cold outreach, email, Instagram, WhatsApp, Upwork, referrals, databases, and other relevant channels.
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- Understand a prospect's current marketing activities, business challenges, advertising goals, and growth requirements.
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- Pitch the company's Performance Marketing, Meta Ads, Google Ads, Social Media Marketing, UGC Content, and other digital marketing services .
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- Conduct discovery calls and qualify prospects based on their business potential, advertising requirements, decision-making authority, and budget.
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- Build, manage, and consistently grow a healthy sales pipeline.
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- Conduct sales meetings, presentations, and follow-ups to move prospects towards closure.
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- Handle objections, negotiate commercials, and close deals while maintaining healthy margins.
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- Work closely with the Performance Marketing and Creative teams to understand service capabilities and create relevant pitches for prospects.
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- Ensure a smooth handover of closed clients by clearly communicating client requirements, expectations, deliverables, and agreed scope to the internal team.
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- Maintain accurate CRM records, including lead stages, meeting notes, follow-ups, deal value, and next actions.
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- Achieve assigned weekly and monthly revenue and client acquisition targets .
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Daily Execution Expectation:

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- Conduct 60–80 outbound outreach activities across LinkedIn, email, WhatsApp, and other approved channels.
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- Generate 8–12 meaningful and qualified conversations per day .
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- Consistently prospect for new businesses and maintain a strong pipeline.
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- Follow up regularly with warm, interested, and active prospects.
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- Conduct and support sales/discovery calls with qualified leads.
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- Ensure all CRM activities are updated before the end of each working day .
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- Work towards daily, weekly, and monthly revenue targets.
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Required Skills & Qualifications:

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- 2–3 years of experience in Sales, Business Development, Client Acquisition, or Lead Generation.
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- Prior experience selling Performance Marketing or Digital Marketing services is mandatory .
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- Moderate understanding of:
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- Meta Ads
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- Google Ads
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- Performance Marketing
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- D2C Marketing
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- Social Media Marketing
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- UGC & Creative Marketing
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- Ability to understand basic performance metrics such as ROAS, CPA, CAC, CTR, Conversion Rate, Ad Spend, and Revenue .
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- Experience in pitching digital marketing services and converting prospects into clients.
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- Strong knowledge of LinkedIn outreach, lead research, prospect targeting, and cold outreach.
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- Excellent verbal and written communication skills.
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- Strong sales pitching, objection handling, negotiation, and closing abilities.
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- Experience with CRM tools and sales pipeline management.
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- Ability to create basic proposals and structure customized sales pitches based on client requirements.
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Preferred Experience:

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- Experience working with a Digital Marketing Agency, Performance Marketing Agency, Advertising Agency, or Service-Based Business .
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- Prior experience selling services to D2C brands will be highly preferred.
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- Experience understanding client advertising budgets and identifying opportunities to sell performance marketing solutions.
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- Comfortable working in a fast-paced, revenue-driven agency workplace.
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Behavioural Competencies:

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- Strong ownership and accountability towards sales targets and revenue goals .
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- Highly proactive with a strong hunter mindset for new business acquisition.
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- Process-driven and disciplined with prospecting and follow-ups.
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- Confident in speaking with founders, marketing managers, and decision-makers.
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- Strong commercial mindset with the ability to identify and close opportunities.
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- Self-motivated, result-oriented, and comfortable working under targets.
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- Ability to work independently while collaborating effectively with the Performance Marketing and Creative teams.
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If you have experience selling Performance Marketing services, understand the digital advertising ecosystem, and have the ability to generate leads and close high-value clients, we'd love to hear from you.

📌 Sales Lead (Kolkata)
🏢 Iblix Digital
📍 Kolkata