Job Description

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About the Company : The City Head – Monetization will spearhead advertising sales, brand partnerships, and monetization strategies for the assigned city. This leadership role demands strategic thinking, strong ad sales expertise, and a sharp focus on regional and hyperlocal advertisers. The incumbent will be responsible for building and scaling city-level advertising revenue, onboarding high-potential local brands, and driving impactful campaign executions across both digital and offline formats.

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About the Role : The City Head – Monetization will spearhead advertising sales, brand partnerships, and monetization strategies for the assigned city. This leadership role demands strategic thinking, strong ad sales expertise, and a sharp focus on regional and hyperlocal advertisers. The incumbent will be responsible for building and scaling city-level advertising revenue, onboarding high-potential local brands, and driving impactful campaign executions across both digital and offline formats.

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Responsibilities :

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Leadership & Team Management

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- Lead, coach, and mentor a city-level Brand/Ad Sales team to deliver high performance.
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- Foster a culture of ownership, accountability, and customer-first execution.
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- Set clear sales goals and track achievement through regular reviews and feedback sessions.
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Ad Sales & Brand Partnerships

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- Identify, acquire, and grow partnerships with regional and hyperlocal brands across categories such as F&B;, Retail, Healthcare, Fitness, Education, Beauty, and Local Services.
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- Monetize digital ad spaces (in-app banners, push notifications, approval screens, community forums) and on-ground formats (lift branding, kiosks, sampling, resident engagement events, OOH/DOOH).
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- Build and maintain solid advertiser relationships to drive renewals, frequency, and consistent revenue growth.
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Campaign Planning & Execution

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- Ensure campaign objectives—ROI, visibility, lead generation, and engagement—are met consistently.
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- Oversee end-to-end campaign delivery, coordinating with creative, operations, and analytics teams.
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- Share detailed performance reports and insights with clients to build trust and encourage repeat business.
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Market Growth & Hyperlocal Strategy

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- Expand city-level monetization by onboarding local businesses and regional advertisers targeting premium gated communities.
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- Analyze city-specific consumer trends to design and implement localized monetization strategies.
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- Explore innovative formats and partnerships to enhance ad inventory and advertiser engagement.
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📌 Associate City Head - Ad Sales (Mumbai)
🏢 NoBrokerHood
📍 Mumbai