Job Responsibilities:
Lead and manage the Digital Marketing team and daily activities.
Develop and execute digital marketing strategies for UG/PG programs.
Manage SEO, Google Ads, Meta Ads, social media, and content marketing campaigns.
Plan and monitor lead generation and conversion campaigns.
Track campaign performance, CPL, conversions, and ROI.
Coordinate with the Sales/Admission team to improve lead quality and conversions.
Prepare regular performance reports and identify areas for improvement.
Set team targets and monitor individual/team performance.
Stay updated with the latest digital marketing trends and EdTech market practices.
Requirements:
Graduate/MBA in Marketing or relevant field.
2–5 years of experience in Digital Marketing, preferably in EdTech.
Solid knowledge of SEO, Google Ads, Meta Ads, Analytics, and lead generation.
Excellent communication and team management skills.
Target-oriented and data-driven approach.
Comfortable working from office (WFO).
Immediate joiners preferred.
Job Types: Full time, Permanent
Pay: ₹35,461.54 - ₹48,118.93 per month
Perks:
Flexible schedule
Leave encashment
Paid sick time
Experience:
Regulatory reporting: 4 years (Required)
Team Leader: 1 year (Required)