Senior Associate Marketing Panaji

Senior Associate Marketing Panaji

06 Sep
|
Manipal Hospitals Goa
|
Panaji

06 Sep

Manipal Hospitals Goa

Panaji

Lead Management & Patient Enquiries
Monitor the leads generated through website forms, social media, Google Ads, and aggregator platforms.
Coordinate with digital conversion team for timely lead follow-up.
Maintain lead tracking sheets and CRM records.
Digital Revenue & Performance Reporting
Prepare daily, weekly, and monthly digital marketing performance reports.
Track leads, appointments, conversions, revenue generated, and campaign ROI.
Analyze digital channel performance and identify improvement opportunities.
Present key insights and dashboards to the management
Aggregator Management
Manage hospital listings on healthcare aggregators and appointment booking platforms.
Coordinate with aggregator partners for profile updates, campaigns, promotions, and issue resolution.
Monitor lead flow and appointment bookings from aggregator channels.
Ensure consistency of hospital information across all platforms.
Google Ads Support
Assist in executing and monitoring Google Ads campaigns.
Track campaign performance metrics such as clicks, conversions, CPL, and ROI.
Coordinate with agencies or internal teams for campaign optimization.




Prepare campaign performance reports and recommendations.
Google Business Profile (GMB) Management
Manage and update Google Business Profiles for the hospital and associated centers.
Ensure accurate business information, services, photos, and contact details.
Monitor and respond to patient reviews and queries.
Track profile performance and local search visibility.
Website Management
Coordinate website content updates, banners, doctor profiles, service pages, and blogs.
Ensure website information remains accurate and up to date.
Monitor website functionality and coordinate with developers for issue resolution.
Track website traffic and user engagement through analytics tools.
Blogs
Coordinate the creation, publishing, and promotion of healthcare-related blogs and articles on the hospital website.

Pay: From ₹35,000.00 per month

Advantages:
Versatile schedule
Health insurance
Leave encashment
Life insurance
Provident Fund

Work Location: In person

📌 Senior Associate Marketing Panaji
🏢 Manipal Hospitals Goa
📍 Panaji

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