Preferred Local Candidates Only.
Experience Required:
5+ years in B2B marketing (IT services/SaaS).
Qualification:
MBA in Marketing.
Notice Period:
Immediate Joiners or = 30 Days Preferred.

Job Key Skills:
Robust understanding of international markets (US/EU).
Hands-on experience in email marketing, SEO, and performance marketing.
Experience with CRM & automation tools (HubSpot/ Salesforce/Mailchimp or similar).
Excellent content writing and communication skills.
Proven track record of generating qualified leads and pipeline.
Experience with ABM campaigns.
Exposure to multiple industry verticals.
Experience managing freelancers/agencies.
Monthly qualified leads (MQLs/SQLs).
Cost per lead (CPL).
Conversion rates (landing page, email, ads).
Pipeline contribution ($ value).
Organic traffic growth.

Job Key Responsibilities:
Demand Generation & Pipeline Growth:- Plan and execute campaigns to generate qualified leads (MQLs/SQLs).
Drive pipeline contribution and revenue impact.
Implement Account-Based Marketing (ABM) strategies for high-value clients.




Content & Messaging Strategy:- Develop content strategy aligned with buyer journey.
Create/oversee blogs, landing pages, case studies, whitepapers.
Craft messaging for CXO-level audience (CTO, CIO, founders).
Email & Automation:- Design and execute email campaigns and nurturing workflows.
Use tools like HubSpot / Salesforce.
Track open rates, CTR, conversions, and pipeline impact.
SEO & Organic Growth:- Own keyword strategy, on-page SEO, and blog performance.
Improve organic traffic and inbound lead generation.
Website & Conversion Optimization:- Continuously improve website content and landing pages.
Optimize for conversion (visitors leads).
Sales Alignment:- Work closely with sales team on:- Lead qualification, Pitch decks & case studies.
Feedback loop on lead quality.
Performance Marketing:- Manage and optimize campaigns on:- Google Ads, LinkedIn Campaign Manager, Run A/B tests, improve conversion rates, reduce CPL/CAC.
Analytics & Reporting:- Track KPIs:- leads, CPL, conversion rate, pipeline value, Build dashboards and present insights to leadership.

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