Key responsibilities
Develop and execute sales strategies to achieve revenue and volume targets.
Manage distributors, dealers, retailers, up-to-date trade, and institutional customers.
Identify and develop recent markets, distributors, and channel partners.
Build robust relationships with distributors, retailers, and key customers.
Drive primary and secondary sales across assigned territories.
Monitor market trends, competitor activities, pricing, and customer preferences.
Lead sales promotions, product launches, and merchandising initiatives.
Ensure effective availability, visibility, and distribution of the product.
Prepare sales forecasts, budgets, MIS, and regular performance reports.
Guide and motivate the sales team to achieve business objectives.
Coordinate with the marketing, supply chain, and finance teams to ensure smooth execution.