Key Responsibilities
Plan and execute BTL marketing campaigns, activations, promotions, and events.
Coordinate with vendors, agencies, promoters, and other external partners.
Manage on-ground brand activations, exhibitions, roadshows, sampling activities, and promotional events.
Identify suitable locations and prospects for customer engagement.
Coordinate promotional materials, branding, merchandise, and POSM requirements.
Monitor campaign execution and ensure activities are delivered as per brand guidelines and timelines.
Track campaign expenses and maintain budgets.
Conduct market visits and monitor competitor activities.
Collect customer feedback and campaign performance data.
Prepare campaign reports with insights, photographs, and performance metrics.




Work closely with the sales and digital marketing teams to support overall marketing objectives.

Requirements
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Solid communication and negotiation skills.
Good vendor and agency management abilities.
Willingness to travel and work on-ground, including weekends when required.
Solid organizational and multitasking skills.
Proficiency in MS Office/Google Workspace.
Ability to work independently and meet tight deadlines.
Creative, energetic, and result-oriented approach.

📌 Btl Manager Bengaluru
🏢 MakeO
📍 Bengaluru