Key Responsibilities
Develop and execute brand-building strategies aligned with business objectives.
Plan and implement integrated marketing campaigns across digital, social, print, and offline channels.
Ensure consistent brand messaging, visual identity, and communication across all customer touchpoints.
Conduct market research, competitor analysis, and consumer insights studies to identify branding prospects.
Collaborate with creative, digital, product, sales, and agency teams for campaign development and execution.
Monitor and evaluate campaign performance using key marketing metrics and recommend optimization strategies.
Support product launches, promotional activities, events, sponsorships, and brand activations.
Manage content creation for marketing materials, social media, websites, and advertising campaigns.
Track brand health metrics, customer engagement, and market trends to improve brand performance.




Manage relationships with external agencies, vendors, and media partners.
Assist in budget planning and monitor marketing expenditure against approved budgets.

Required Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
7+ years of experience in brand marketing, brand management, marketing communications, or related functions.
Solid understanding of branding principles, consumer behavior, and marketing strategies.
Experience in digital marketing, social media platforms, and campaign management.
Excellent communication, presentation, and stakeholder management skills.
Solid analytical and problem-solving abilities.
Proficiency in Microsoft Office Suite and marketing analytics tools.

📌 Marketing Brand Building S Chennai
🏢 Tata Consultancy Services
📍 Chennai