JD for Founders Personal Brand & PR Manager

Company: High Street Essentials Pvt. Ltd. (houseofindya.com, faballey.com)

Location: Head office, Noida. In office

Who we sell to:

Indya sells Indian occasion wear almost entirely outside India. Our customers are Indian-origin women in the United States, the United Kingdom, Canada and Australia. They pay in dollars and pounds, order values are high, and the purchase is emotional and time-bound: a lehenga for a wedding six weeks away, worn in photographs that matter to her. Creative that works for Indian domestic audiences does not automatically work here.

About the Role:

We are looking for a Personal Brand & PR professional to manage and build the founders’ presence across social media and media platforms.

Key Responsibilities:
Manage founders’ personal branding across various social media platforms like LinkedIn, Instagram, etc.
Develop content ideas, posts, reels, articles and thought-leadership content.
Build content calendars and maintain a consistent founder voice.
Handle PR outreach,



media relations, interviews, podcasts and speaking opportunities.
Develop PR pitches, founder profiles and media communication.
Track social media and PR performance and identify growth prospects.

Requirements:
2–3 years of experience in Content, PR, Communications or Social Media.
Candidates from a PR background with experience handling founder content preferred.
Excellent writing, storytelling and communication skills.
Solid understanding of social media and personal branding.
Comfortable working directly with founders/senior leadership.

About us

We are the team behind Indya and FabAlley, two of India's most-loved fashion brands, shipping to customers in over two hundred countries. We are expanding beyond wedding wear into home, Ayurveda and more. Small teams, real ownership early, and a short distance between an idea and it going live.

📌 Founder Branding And Pr Manager Noida
🏢 High Street Essentials
📍 Noida