Marketing Strategy
Develop and implement project-specific marketing plans.
Create annual and quarterly marketing calendars aligned with business goals.
Conduct market and competitor analysis for pricing, positioning, and campaign planning.
Identify customer segments and develop targeted marketing initiatives.

Brand Management
Ensure consistent brand communication across all platforms.
Manage project branding, signage, brochures, sales kits, and marketing collaterals.
Coordinate with creative agencies for campaign development.
Maintain brand guidelines across all projects.

Digital Marketing
Plan and monitor campaigns on Google Ads, Meta Ads, YouTube, LinkedIn, and property portals.
Manage SEO,SEM, website content, landing pages, email marketing, and social media.
Optimize campaigns for CPL, CPC, CTR, lead quality, and ROI.
Track campaign performance using analytics dashboards.

Lead Generation & CRM
Generate quality leads through digital and offline channels.
Coordinate with CRM and Sales teams for lead allocation and follow-up.
Monitor lead conversion, cost per lead, and sales funnel performance.
Improve customer acquisition through performance marketing initiatives.

ATL / BTL Marketing
Plan and execute:
Print advertisements
Outdoor hoardings




Radio campaigns
Mall branding
Transit media
Site branding
Exhibitions
Property expos
Corporate events
Customer engagement programs

Project Launches
Execute end-to-end launch campaigns.
Coordinate launch events and media activities.
Manage project unveiling, influencer engagement, and promotional events.
Ensure timely delivery of marketing materials.

Channel Partner Marketing
Plan channel partner engagement programs.
Organize broker meets and networking events.
Support channel partner communication with project updates and promotional materials.

Vendor & Agency Management
Manage digital, creative, PR, media buying, production, and event agencies.
Negotiate commercials and monitor deliverables.
Ensure campaigns are delivered within timelines and budgets.

Budget Management
Prepare annual marketing budgets.
Monitor campaign expenditure.
Evaluate campaign ROI and optimize spending.

Reporting & MIS
Prepare weekly and monthly marketing reports.
Track:
Leads generated
Site visits
Bookings
Campaign ROI
Budget utilization
Digital performance metrics
Present insights and recommendations to senior management.

📌 Deputy Manager/ Manager Real Estate Mumbai
🏢 Aakshya Infra Projects
📍 Mumbai