Digital Strategy & Growth: Define and execute digital acquisition strategies across multiple channels (social, search, affiliates, partnerships, fintech ecosystems).
Customer Acquisition: Drive current-to-credit and repeat customer acquisition through digital platforms, ensuring cost-effective CAC (Customer Acquisition Cost).
Performance Campaigns: Lead end-to-end planning, execution, and optimization of performance marketing campaigns across paid search, display, social, and programmatic channels.
Marketing Analytics: Establish robust analytics frameworks to track campaign ROI, funnel conversion, customer segmentation, and lifetime value.
Channel Management: Oversee SEO/SEM, digital partnerships, and influencer-led campaigns.
Technology Integration: Collaborate with product and tech teams to enhance digital onboarding, e-KYC, and loan application journeys.
Compliance & Governance:



Ensure adherence to NBFC regulatory guidelines in digital acquisition processes.
Leadership: Build and mentor a high-performing digital acquisition and analytics team.
Innovation: Explore emerging digital trends (AI/ML, martech, open banking APIs) to strengthen acquisition.

Qualifications & Skills:
MBA/PGDM in Marketing/Finance or equivalent.
12 - 15 years of experience in digital acquisition within BFSI/NBFC/Fintech.
Proven expertise in performance marketing campaigns and marketing analytics.
Solid analytical skills with proficiency in digital analytics tools (Google Analytics, Adobe Analytics, Power BI, etc.).
Excellent leadership, communication, and stakeholder management abilities.

📌 Associate Vice President Digital Acquisition Nbfc Delhi (India)
🏢 BinaryStar SearchX
📍 India