Performance Marketing Executive

Company: Alike U Foods

Industry: FMCG | D2C | E-commerce

We are looking for a Performance Marketing Executive to manage and scale paid advertising for Alike U products across all major digital platforms.

Responsibilities
Manage Meta Ads (Facebook & Instagram), Google Ads, YouTube Ads and marketplace advertising.
Plan and execute sales and conversion-focused campaigns.
Optimize ROAS, CAC, CPC and conversion rates.
Test audiences, creatives, offers and campaign strategies.
Manage retargeting and customer acquisition campaigns.
Track performance through Meta Pixel, GA4 and other analytics tools.
Coordinate with the creative team for high-performing ad content.
Prepare regular performance and sales reports.

Requirements
Hands-on experience with Meta & Google Ads.
Robust understanding of performance marketing and e-commerce.
D2C/FMCG experience preferred.
Results-oriented mindset with a robust focus on profitable sales and ROAS.

Goal: Scale Alike U’s online sales profitably across digital platforms.

📌 Digital Marketer Karnal
🏢 M/s Chaitanaya Agro Ind
📍 Karnal