Fresh Platter is looking for a highly driven and commercially sharp sales leader from the fruits & vegetables / fresh-produce industry to lead and scale our sales function.

We are ideally looking for someone currently working as a Sales Manager, Senior Sales Manager or Associate Director who has strong industry relationships, understands the market deeply, and is ready to step into a larger leadership role.

This is not an industry-entry role. The candidate should already know the fresh-produce business, understand how key customers operate, and be able to hit the ground running from Day 1.
Key Responsibilities
Build and execute Fresh Platter’s sales strategy across bananas and other fresh-produce categories.
Grow business with modern trade, supermarket chains, quick commerce, institutional buyers and other organized customers.
Use existing industry relationships to open doors, develop key accounts and accelerate growth.
Build a structured sales pipeline with clear customer, volume, pricing, margin and collection targets.




Identify and capitalize on short-term trading and arbitrage opportunities arising from changes in supply, demand, pricing, geography or seasonality.
Balance short-term profit opportunities with long-term account, category and market development.
Work closely with Sourcing, Operations, Quality, R&D; and Finance before launching or scaling new product categories.
Help identify which fruits, vegetables or other produce categories deserve serious company investment.
Build repeatable sales processes around forecasting, pricing, customer planning, reviews, reporting and accountability.
Lead and develop the sales team and create a skilled, performance-driven sales culture.
Scale the business across important Indian cities by developing a repeatable market-entry and account-development approach.
Evaluate and develop export opportunities where commercially attractive.
Sales Means Collection
At Fresh Platter, a sale is complete only when the money is re

📌 Sales Director (Bengaluru)
🏢 Fresh Platter
📍 Bengaluru