We are looking for a skilled Data Scientist with strong experience in marketing analytics, statistical modeling, econometrics, and data-driven decision-making .

Responsibilities:

Develop predictive models, forecasting solutions, and statistical models

Perform customer, marketing, survey, and business analytics

Develop and analyze Marketing Mix Models (MMM) and Multi-Touch Attribution (MTA)

Conduct A/B testing, incrementality measurement, geo experiments, and causal inference

Build Bayesian models and analyze marketing performance, ROI, adstock, and saturation

Work with data from Google Ads, Meta, LinkedIn, CRM, GA4, and other data sources

Build dashboards and analytical applications using BI and visualization tools

Clean, validate, integrate, and analyze large datasets

Translate complex analytical findings into actionable business recommendations

Requirements:

~5+ years of professional experience in Data Science, Marketing Analytics,



Econometrics, Statistics, or a related field

~ Bachelor’s/Master’s degree in Data Science, Statistics, Econometrics, Economics, Mathematics, Computer Science, or a related quantitative discipline

~ Strong proficiency in Python and SQL

~ Strong understanding of statistical modeling, predictive analytics, experimentation, and causal inference

~ Practical experience with MMM, MTA, incrementality, or marketing measurement

~ Experience with Bayesian methods, PyMC-Marketing, Google Meridian , or similar tools is preferred

~ Experience working with marketing, customer, survey, CRM, and business datasets

~ Robust analytical and problem-solving skills

~ Ability to communicate complex analytical findings clearly to non-technical stakeholders

📌 Marketing Data Scientist (Tamil Nadu)
🏢 eCom Ignite
📍 Tamil Nadu