Job Role - Performance Marketer Level AM / Manager Experience 6–8 Years

End-to-end execution of paid B2B lead gen campaigns targeting US enterprise buyers CFOs, Controllers, Finance Leaders

ABM campaign strategy and activation: 1:1, 1:few, and 1:many across LinkedIn, intent data platforms, and display

Coordinate with Sales on lead handoff protocols, MQL-to-SQL conversion, and pipeline quality feedback loops

Campaign performance tracking, attribution reporting, and funnel contribution analysis (CAC, CPL, MQL-to-SQL benchmarks)

Martech stack ownership — ad platforms, CRM sync, intent data, and analytics tooling

Integrate GEO (Generative Engine Optimization) thinking into campaign and content strategy to protect inbound visibility

6–8 years in B2B performance marketing; agency background strongly preferred





~ Proven track record running paid lead gen campaigns for US-market B2B brands

~ Hands-on ABM execution experience — not just strategy; Robust command of LinkedIn Campaign Manager, Google Ads, and Meta for B2B

~ Working knowledge of CRM platforms (HubSpot / Salesforce) and UTM / attribution hygiene

~ Analytical mindset — comfortable owning and presenting performance metrics to leadership

Experience running programmatic ad campaigns (DSPs, DV360, or equivalent)

Exposure to intent data platforms — 6sense, Bombora, or similar

Note - We kindly request you not to contact us on our office number.

📌 Strategic Marketing Consultant (Mumbai)
🏢 Integrated Personnel Services
📍 Mumbai