We are seeking a strategic and data-driven Demand Generation Manager to lead end-to-end pipeline generation initiatives for USA & Canada Markets. This role is responsible for driving awareness, lead acquisition, and revenue growth through integrated marketing campaigns, while closely partnering with Business Development and Sales teams. We are seeking a strategic and data-driven Demand Generation Manager to lead end-to-end pipeline generation initiatives for USA & Canada Markets. This role is responsible for driving awareness, lead acquisition, and revenue growth through integrated marketing campaigns, while closely partnering with Business Development and Sales teams.

Demand Generation Strategy & Planning

Define Ideal Customer Profiles (ICP),



buyer personas and target segments in collaboration with sales.

Drive Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) to meet pipeline targets.

Partner with Business Development Representatives (BDRs) to ensure lead quality and conversion.

Lead integrated campaigns across channels: paid media (Google, LinkedIn), email marketing, SEO, webinars, events, and content marketing.

Optimize performance marketing campaigns for lead acquisition and ROI.

Implement

📌 Management Officer (Mumbai)
🏢 1POINT1
📍 Mumbai