Job Description
Location: Delhi NCR
nExperience: 3–5 Years
nPreference - Preferably from Beauty or Fashion Brand
nAbout Fraganote
nFraganote is a modern fragrance brand building a distinctive space at the intersection of fragrance, culture, creativity and self-expression. We're looking for someone who can turn our social presence into a brand people want to follow, talk about and share.
nThe Role
nWe're looking for a Social Media Manager who lives and breathes the internet — someone who understands what makes people stop scrolling, engage, share and remember a brand.
nYou'll own Fraganote's social media presence end-to-end, from strategy and content planning to execution, community building and performance tracking.
nWhat You'll Do
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- Build and execute Fraganote's social media strategy across Instagram and other relevant platforms.n
- Develop monthly/weekly content calendars aligned with brand, product and business priorities.n
- Identify trends, formats, memes, cultural moments and conversations that Fraganote can organically participate in.n




- Work closely with the creative, content, influencer and marketing teams to develop high-performing social-first content.n
- Conceptualise Reels, carousels, static posts, stories and interactive formats that drive engagement and brand love.n
- Ensure the brand maintains a consistent yet fresh tone of voice and visual identity across social platforms.n
- Lead day-to-day social media execution, including posting, scheduling, captions, hashtags and community management.n
- Monitor comments, DMs and conversations to build an active and engaged Fraganote community.n
- Track and analyse social media performance, identify insights and continuously optimise the content strategy.n
- Stay updated on Instagram trends, algorithms, emerging creators, internet culture and recent content formats.n
- Collaborate with creators and influencers wherever required to amplify social-first campaigns.n
- Take ownership of soci

📌 Social Media Manager (New Delhi)
🏢 Fraganote
📍 New Delhi