About the role

As our Storefront and CRO Manager, you will be the centre of expertise for everything that happens on our storefronts. You will own and drive the storefront experience for Crazy Domains, Vodien and BigRock, and support the wider Digipac group of brands.
Our brands sit across a mix of platforms including WordPress, Adobe Experience Manager and our own in-house stack, with control panels managed separately. A significant part of this role is bringing a coherent roadmap, one standard of experience and one testing discipline across all of them, while respecting where each brand needs to be different.

What you will own
Targets are agreed by brand at the start of each financial year with the eCommerce and brand leads. Baselines are set in your first quarter.
Revenue and conversion
Storefront conversion rate. Improve visit to cart and cart to purchase across priority funnels for each brand.
Cross sell and attach rate. Grow attach of adjacent products at cart, checkout and in the control panel, measured by attach rate and revenue per visit.




Average order value and revenue per session. Own the onsite levers that move both, including merchandising, pricing presentation, bundling and upgrade paths.

Experience and performance
Site performance. Page load and Core Web Vitals on key templates, with particular attention to mobile.
Experience quality. Reduction in onsite defects reaching production, faster time to resolution on storefront bugs, improved task success and friction scores from behavioral and qualitative research.
Consistency across brands. A shared component and experience standard applied across the portfolio, so that a fix or a win on one brand can be reused rather than rebuilt.

Delivery and process
Experimentation velocity. An agreed number of tests live per quarter, each with a documented hypothesis, a clean readout and a decision logged, whether the test wins or loses.
Roadmap delivery. Percentage of committed roadmap delivered in the quarter, a

📌 Ecommerce Manager (Mumbai)
🏢 Newfold Digital
📍 Mumbai