About insureMO

insureMO is a global insurance Middle Office platform that helps insurers, distributors, brokers, MGAs, and technology partners launch products faster, connect with digital ecosystems, and modernize through API-, Data-, and AI-powered capabilities.

About the Role

We are looking for a results-driven Content Writer with Insur Tech, or enterprise technology expertise and experience in lead generation, SEO, Answer Engine Optimization (AEO), and developer community engagement.

You will turn complex insurance and technology topics into compelling content that strengthens brand authority, improves search and AI visibility, grows our developer community, and generates qualified leads.

Key Responsibilities

- Create blogs, white papers, case studies, landing pages, email campaigns, social posts, presentations, video scripts, and developer content.
- Develop content around Insur Tech, APIs, AI, embedded insurance, and core modernization.
- Produce lead-generation content for different stages of the buyer journey.
- Conduct keyword and audience-intent research and optimize content for SEO and AEO.
- Structure content to improve its visibility and citation potential across search engines and AI platforms.
- Create developer-focused tutorials, API use cases, technical blogs, newsletters, and certification materials.
- Support developer community growth through content, webinars, events, and engagement campaigns.




- Collaborate with product, sales, developers, and subject-matter experts.
- Track organic traffic, AI visibility, conversions, MQLs, pipeline contribution, developer registrations, and certifications.

Requirements

- Bachelor’s degree in Marketing, Communications, Technology, or a related field.
- 5–8 years of experience in content writing, content marketing, or developer marketing.
- Knowledge of Fin Tech, Insur Tech, SaaS, APIs, AI, or enterprise technology.
- Proven experience in B2B lead generation, SEO, AEO, and conversion-focused writing.
- Ability to explain technical concepts clearly to business and developer audiences.
- Excellent written English and solid storytelling skills.
- Experience creating content for or engaging a developer community.
- A portfolio of relevant B2B technology, SEO/AEO, lead-generation, or developer content.

Preferred Qualifications

- Experience in insurance, Fin Tech, Insur Tech, SaaS, or API platforms.
- Familiarity with developer portals, API documentation, Git Hub, analytics, CRM, and marketing-automation tools.
- Experience using generative AI for content research, creation, and optimization.
- Proficiency in design software such as Adobe Creative Suite, Canva, or Figma is a plus.

To apply, please submit your résumé and a portfolio of relevant work.

📌 Content Writer – Fintech And Growth (Mumbai)
🏢 insureMO
📍 Mumbai