Digital Marketing & Social Media Manager

Location: Gurugram Sector 49, Office-based
Employment Type: Full-Time
Experience: 37 years
Industry: Moving / Home Services / Local Services
Company: Toronto-Based Moving Company

About Us

We are a growing Toronto-based moving company serving residential and commercial customers across Toronto and the Greater Toronto Area.

Our customers come through Google PPC, organic search, third-party lead providers, referrals, repeat customers, our website, and social media.

As we expand our operations in India, we are looking for a Digital Marketing & Social Media Manager to take ownership of our online presence, digital marketing activities, lead generation, and social media growth.

This is a hands-on position for someone who understands that digital marketing is ultimately about generating qualified leads and revenue, not simply getting likes and followers.

The Role

The Digital Marketing & Social Media Manager will manage and grow our digital presence for the Canadian market.

You will be responsible for:

Digital Marketing Traffic Leads Bookings Revenue

You will work closely with our India sales team and Canadian management to ensure marketing campaigns generate high-quality moving leads that can be converted into booked jobs.

Key Responsibilities

1. Google Ads / PPC

- Manage and optimize Google Ads campaigns targeting Toronto and the GTA.
- Monitor keywords, search terms, bids, budgets, CTR, CPC, conversion rates, and cost per lead.
- Create and test new ad campaigns and ad copy.
- Optimize campaigns based on qualified leads and booked moves.
- Identify high-performing and underperforming keywords.
- Coordinate landing pages and conversion optimization.
- Track PPC performance through Google Analytics and other tracking tools.
- Work with management to establish and control monthly advertising budgets.

2. SEO

- Develop and execute a local SEO strategy for Toronto and surrounding areas.
- Optimize website pages for relevant moving-related keywords.
- Conduct keyword research.
- Improve on-page SEO, titles, descriptions, headings, internal linking, and content.
- Develop local SEO strategies.
- Manage and improve Google Business Profile presence.
- Identify opportunities to increase organic traffic and leads.
- Monitor search rankings and organic conversions.

3. Social Media Management

Manage our social media presence across relevant platforms, including:

- Instagram
- Facebook
- TikTok
- YouTube
- LinkedIn, where appropriate

Responsibilities include:

- Create and maintain a social media content calendar.
- Create engaging posts, reels, short-form videos, stories, and other content.
- Write captions and marketing copy.
- Coordinate photos and videos from our Canadian moving operations.




- Develop moving tips, customer education, before/after content, testimonials, FAQs, and promotional content.
- Monitor comments and messages.
- Respond professionally to customers and prospects.
- Increase brand awareness and engagement.

4. Content Creation

Create content that helps generate customers and build trust.

Examples include:

- Moving tips
- Packing guides
- Moving checklists
- Toronto moving guides
- Local neighborhood moving content
- Customer testimonials
- Before-and-after content
- Moving-day videos
- Company/crew introductions
- FAQ videos
- Short-form educational videos
- Promotional campaigns

You should be comfortable using tools such as Canva, CapCut, Adobe products, or similar content-creation software.

5. Lead Generation

Digital marketing must be connected to our sales operation.

You will:

- Generate qualified moving leads.
- Track where leads come from.
- Monitor lead volume and quality.
- Work with the Sales Manager to evaluate lead quality.
- Identify campaigns that generate actual bookings.
- Recommend changes to marketing spend based on performance.
- Coordinate with the sales team to improve lead conversion.

6. Analytics & Reporting

You will prepare regular reports covering:

- Advertising spend
- Website traffic
- Leads generated
- Cost per lead
- Qualified leads
- Conversion rate
- Cost per acquisition
- Booked revenue
- Campaign performance
- Social media growth
- Organic traffic
- Google Ads performance
- SEO performance

We are particularly interested in:

How much revenue does each marketing channel generate?

Not just:

How many clicks or impressions did we receive?

7. Website Management

- Maintain website content.
- Identify pages that need improvement.
- Create landing pages for campaigns.
- Improve website conversion rates.
- Coordinate with web developers when technical changes are required.
- Ensure contact forms and lead tracking are working properly.
- Improve calls-to-action and lead-generation opportunities.

8. Reputation & Reviews

- Monitor online reviews.
- Encourage customers to leave reviews through approved company processes.
- Respond professionally to reviews and customer comments.
- Monitor the company's online reputation.
- Identify recurring customer feedback that can be used in marketing.

Qualifications

- 3–7 years of experience in digital marketing.




- Solid hands-on experience with Google Ads/PPC.
- Experience with SEO and local SEO.
- Strong social media management experience.
- Experience creating social media content.
- Strong written English.
- Excellent communication skills.
- Experience with Google Analytics and reporting tools.
- Experience with Canva, CapCut, Adobe, or similar tools.
- Strong understanding of lead generation and conversion.
- Ability to analyze marketing data and make decisions based on results.
- Strong organizational and project-management skills.

Preferred Experience

Experience with any of the following will be an advantage:

- Moving companies
- Home services
- Logistics
- Real estate
- Local service businesses
- Canadian businesses
- US businesses
- Lead-generation companies
- E-commerce
- Google Local Services
- Local SEO

Experience marketing to Canadian or North American customers is strongly preferred.

What We Are Looking For

We are looking for a hands-on marketer, not someone who only outsources work to agencies.

You should be able to:

- Set up and manage campaigns
- Write ad copy
- Analyze results
- Create social content
- Edit short videos
- Manage SEO
- Track leads
- Understand customer acquisition costs
- Work with the sales team
- Make recommendations based on data

You should be comfortable saying:

"We spent $10,000 and generated X qualified leads, Y bookings, and $Z in revenue."

rather than simply:

"Our impressions increased by 40%."

Key Performance Indicators

Your performance will be evaluated based on:

- Qualified leads generated
- Cost per qualified lead
- Cost per acquisition
- Booked revenue attributable to marketing
- Google Ads performance
- Organic lead growth
- Website conversion rate
- SEO growth
- Social media engagement and reach
- Content production
- Online reviews/reputation
- Overall marketing ROI

What We Offer

- Competitive salary
- Performance-based incentives
- Opportunity to build the digital marketing function for a growing Canadian company
- Direct interaction with Canadian management
- Opportunity to grow with the company
- Performance-driven environment
- Opportunity to take ownership of marketing strategy and results

How to Apply

Please submit your resume along with a portfolio or examples of your previous digital marketing and social media work.

Please also include:

1. Google Ads campaigns you have managed
2. Monthly advertising budgets you have handled
3. Examples of social media accounts you have managed
4. Examples of videos/reels/content you have created
5. SEO projects you have worked on
6. Results achieved, including leads, conversions, revenue, or ROI where available
7. Your experience marketing to Canadian or North American customers

📌 Digital Marketing & Social Media Manager (Gurugram)
🏢 Easy2go
📍 Gurugram