Digital Marketing Strategist Performance Marketing

Company: House of Lavender Photography
Location: Jubilee Hills, Hyderabad
Experience: 23 Years
Employment Type: Full time
Salary: 34 LPA

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About the Role

House of Lavender Photography is looking for a results-driven Digital Marketing Strategist specialising in Performance Marketing to manage and optimise digital campaigns focused on lead generation, customer acquisition, brand growth and revenue generation.

The ideal candidate should have hands-on experience in Meta/Instagram Ads, Google Ads, social media page management, campaign analytics, lead-generation funnels and performance optimisation.

Key Responsibilities

- Develop and execute performance marketing strategies aligned with business and revenue objectives.
- Plan, launch, manage and optimise Meta and Instagram Ads for lead generation and customer acquisition.
- Manage Google Ads campaigns and optimise them for quality leads and conversions.
- Manage advertising budgets and ensure efficient utilisation of marketing spend.
- Monitor and optimise CPL, CTR, CPC, conversion rate, ROAS, ROI and lead quality.
- Generate high-quality leads through paid digital campaigns.
- Manage and maintain the organisation's Instagram pages, ensuring consistent, professional and brand-aligned communication.
- Plan and maintain the Instagram content calendar, including posts, reels, stories and other relevant content.
- Coordinate with the creative team for timely delivery of reels, posts, ad creatives, covers and campaign content.
- Monitor Instagram page performance,



engagement, reach, follower growth and content performance.
- Identify high-performing content and convert successful organic content into performance marketing opportunities.
- Develop and optimise lead-generation funnels, landing pages and campaign journeys.
- Conduct audience research, segmentation, retargeting and campaign testing.
- Perform A/B testing of creatives, audiences, ad copies and campaign strategies.
- Analyse campaign performance and identify opportunities to improve lead volume, quality and conversion.
- Track leads generated through digital campaigns and coordinate with the Sales Team to improve lead-to-conversion performance.
- Monitor competitors, market trends and relevant digital marketing developments.
- Prepare daily, weekly and monthly digital marketing performance reports.
- Track marketing spend, leads generated, cost per lead and campaign outcomes.
- Use platforms such as Meta Ads Manager, Instagram Insights, Google Ads, Google Analytics and other relevant marketing tools.
- Continuously test new campaigns, creatives, audiences and strategies to improve overall marketing ROI.

Required Skills





- 23 years of hands-on experience in Performance Marketing / Digital Marketing.
- Strong practical experience with Meta Ads, Instagram Ads and Google Ads.
- Experience in Instagram page management and content performance analysis.
- Proven experience in lead-generation campaigns.
- Strong understanding of CPL, CPC, CTR, conversion rate, ROAS and ROI.
- Experience managing advertising budgets and optimising campaign performance.
- Good understanding of digital marketing funnels and customer acquisition.
- Strong analytical and data interpretation skills.
- Ability to coordinate effectively with creative and sales teams.
- Good understanding of Instagram content, reels, stories and audience engagement.
- Strong communication, planning and problem-solving skills.
- Ability to work independently and take ownership of digital marketing performance.

Preferred Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business, Communications or a related field.
- Google Ads / Meta certifications will be an advantage.
- Experience in lead-generation businesses, agencies, hospitality, luxury, lifestyle, wedding or photography brands will be an added advantage.

What We Are Looking For

We are looking for a performance-oriented digital marketer who can take ownership of both paid marketing and social media growth.

The ideal candidate should be comfortable managing ad campaigns, analysing data, maintaining Instagram pages, coordinating with creative teams and continuously improving lead quality, conversions and marketing ROI.

📌 Walk-in || Digital Marketing Strategist (Hyderabad)
🏢 House Of Lavender
📍 Hyderabad