Key Responsibilities

1. Social Media Strategy

- Develop and execute social media strategies aligned with company and brand objectives.
- Build platform-specific strategies for Instagram, Facebook, Pinterest, LinkedIn and other relevant platforms.
- Identify target audiences and create strategies based on their interests, demographics, behaviour and engagement patterns.
- Develop content pillars and recurring content formats.
- Continuously experiment with new formats, hooks and content approaches.

2. Content Planning & Management

- Create and manage the monthly/weekly social media content calendar.
- Plan content around magazine launches, covers, editorials, models, photographers, campaigns, photoshoots, collaborations and brand initiatives.
- Coordinate with designers, photographers, writers and other internal teams to ensure timely content delivery.
- Maintain consistency in brand voice, visual identity and publishing quality.

3. Instagram & Reels Growth

- Develop a robust Instagram-first content strategy.
- Identify opportunities for Reels, carousels, Stories and other platform-native formats.
- Develop strong hooks, captions and CTAs.
- Track content performance and identify patterns behind high-performing content.
- Continuously test different creative approaches to improve reach, engagement and follower growth.

4. Trend & Competitor Research

- Stay updated with current social media trends, formats, sounds and content behaviour.
- Monitor relevant fashion, modelling, photography, publishing and lifestyle accounts.
- Research competitors and leading international publications.
- Identify emerging trends before they become saturated.
- Translate relevant trends into content ideas suitable for our brands.

5. Audience & Community Growth

- Build and nurture an engaged community around our brands.
- Monitor comments, DMs, mentions and conversations.
- Encourage meaningful audience interaction.




- Identify opportunities to collaborate with models, photographers, creators and influencers.
- Develop strategies to turn passive followers into an active community.

6. Influencer & Creator Collaborations

- Research relevant influencers, creators, models and photographers.
- Identify potential collaboration opportunities.
- Coordinate social collaborations and promotional campaigns.
- Develop strategies for UGC, creator collaborations and cross-promotion.

7. Analytics & Performance

- Track key social media metrics on a regular basis.
- Analyze reach, impressions, engagement, saves, shares, watch time, profile visits, follower growth and CTR.
- Identify which content formats and topics are performing best.
- Prepare regular performance reports.
- Convert data into actionable recommendations.

8. Paid Social

- Work with the marketing team on paid social campaigns where required.
- Understand Meta Ads fundamentals and campaign objectives.
- Analyze paid versus organic performance.
- Recommend content that has potential for paid amplification.
- Support audience targeting and campaign optimization.

9. Campaigns & Launches

Take ownership of social media campaigns around:

- Magazine launches
- New covers
- Featured models
- Featured photographers
- Editorial stories
- Photoshoots
- Billboard campaigns
- Brand collaborations
- Events
- Special announcements

What We're Looking For

We're looking for someone who is:

- Creative but highly data-driven
- Strong in social media strategy and execution
- Excellent at understanding audiences
- Comfortable working independently
- Strong in copywriting and content ideation
- Highly aware of current social trends
- Comfortable analyzing social media analytics
- Able to manage multiple brands/content calendars simultaneously
- Comfortable working with designers and creative teams
- Proactive about testing new ideas rather than waiting for instructions

📌 Social Media Manager (Gurugram)
🏢 WI THINKERS
📍 Gurugram