Role & responsibilities

- Develop and execute comprehensive marketing and business development strategies.
- Build and strengthen the organization's brand presence in the market.
- Drive patient acquisition, referral generation, and revenue growth.
- Develop relationships with doctors, consultants, corporates, insurance companies, TPAs, and referral partners.
- Plan and execute digital marketing, social media, print, outdoor, and other promotional campaigns.
- Identify recent business opportunities and market segments.
- Conduct market research and competitor analysis.
- Develop and manage the annual marketing budget.
- Monitor campaign performance, ROI, lead generation, and conversion metrics.
- Lead and manage the marketing/business development team.
- Organize health camps, CME programs, corporate health initiatives, awareness programs, and promotional activities.




- Coordinate with internal departments to ensure consistent brand communication.
- Prepare and present marketing MIS and performance reports to management.

Preferred candidate profile

- MBA/PGDM in Marketing, Healthcare Management, or equivalent qualification.
- 3-5 years of relevant experience, preferably in healthcare/hospital marketing.
- Proven track record in healthcare business development and revenue generation.
- Strong network with doctors, corporates, TPAs, insurance companies, and institutions will be an advantage.
- Excellent leadership, negotiation, communication, and presentation skills.
- Strong understanding of digital marketing and current marketing trends.

📌 Walk-in || Marketing Head (Nagpur)
🏢 VSPM Academy of Higher Education
📍 Nagpur