STORE MANAGER RETAIL EBO
Job Description | Exclusive Brand Outlet
Role
Store Manager
Retail
Department
Reporting To
Area / Regional Manager
1. Sales & Business Performance
Own monthly, weekly and daily store sales targets and profitability.
Drive conversion, ATV, UPT and other store KPIs.
¢ Plan and execute local initiatives to improve footfall and sales.
¢ Analyse daily performance and take corrective actions.
2. Store Operations
¢ Ensure smooth day-to-day functioning of the store.
¢ Maintain company SOPs, opening/closing procedures and operational discipline.
¢ Ensure store readiness, cleanliness and brand standards at all times.
¢ Control operating expenses and avoid unnecessary costs.
3. Team Management
¢ Lead, motivate and monitor the store team.
¢ Allocate daily responsibilities and ensure optimum manpower utilisation.
¢ Conduct regular briefings, coaching and performance reviews.
¢ Ensure grooming, attendance, discipline and productivity standards.
4. Customer Experience
¢ Deliver an excellent and consistent customer experience.
¢ Handle customer complaints and escalations effectively.
¢ Ensure staff follows the defined selling process and service standards.
¢ Build repeat customers and improve customer retention.
5. Inventory Management
¢ Maintain accurate inventory and minimise stock losses/shrinkage.
¢ Monitor stock availability, ageing,



replenishment and transfers.
¢ Ensure regular physical stock checks and reconciliation.
¢ Maintain proper control over damages, returns and discrepancies.
6. Visual Merchandising
¢ Ensure VM guidelines are implemented as per brand standards.
¢ Maintain product presentation, displays, signage and promotional communication.
¢ Coordinate timely implementation of new launches and campaigns.

7. Cash & Compliance
¢ Ensure 100% accuracy in cash, card, UPI and other collections.
¢ Conduct regular cash reconciliation and resolve discrepancies immediately.
¢ Ensure petty cash and store expenses are properly controlled and documented.
¢ Maintain compliance with audit, statutory and company requirements.
8. Reporting & Analysis
¢ Prepare and submit daily, weekly and monthly store reports.
¢ Track sales, stock, expenses, manpower and KPI performance.
¢ Identify gaps and implement action plans with transparent timelines.
Key Performance Indicators (KPIs)
Sales Achievement | Conversion | ATV | UPT | Gross Margin | Stock Accuracy | Shrinkage | Customer Experience
Manpower Productivity | Store Expenses | Audit Compliance
Ideal Candidate
36 years of retail experience, preferably in an EBO/brand outlet, with strong sales orientation, team leadership,
customer handling and operational discipline.

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