Role & responsibilities

About MostEdge MostEdge is a retail technology and managed services company that empowers convenience stores, fuel retailers, and multi-location retail businesses with creative software solutions and operational support. Our portfolio includes intelligent retail platforms, managed services, surveillance monitoring, inventory optimization, pricing management, loyalty solutions, and digital retail technologies that help customers improve efficiency, profitability, and customer experience. Job overview The Marketing Manager is responsible for developing and executing marketing strategies that strengthen the MostEdge brand, generate qualified leads, support sales growth, and increase customer engagement across digital and traditional marketing channels. This role oversees branding, content, campaigns, events, social media, product marketing, and marketing analytics while collaborating closely with Sales, Product, Customer Success, and Leadership teams. Key Responsibilities 1.Marketing Strategy • Develop and execute annual and quarterly marketing plans aligned with business goals. • Build brand awareness across target retail and technology markets. • Identify new marketing opportunities and industry trends. • Develop go-to-market strategies for new products and services. 2.Digital Marketing • Manage the company website and optimize SEO performance. • Plan and execute email marketing campaigns. • Manage social media platforms including LinkedIn, Facebook, YouTube, and X. • Drive lead generation through digital campaigns and paid advertising. • Monitor website traffic, campaign performance, and conversion metrics. 3.Brand Management • Ensure consistency of the MostEdge brand across all communications. • Develop marketing collateral and promotional materials. • Manage corporate branding, logos, templates, and visual identity.



4.Content Development • Create blogs, newsletters, white papers, videos, and marketing copy. • Coordinate customer testimonials and success stories. • Produce engaging multimedia content to improve brand visibility. 5.Event Management • Plan webinars, customer events, product demonstrations, and trade shows. • Coordinate participation in retail technology conferences and industry exhibitions. • Manage event promotions and post-event follow-ups. 6.Sales Enablement • Support the Sales team with presentations, proposals, brochures, and campaigns. • Generate and nurture qualified marketing leads. • Develop account-based marketing initiatives for strategic customers. 7.Market Research • Analyze competitors, customer needs, and industry trends. • Conduct market research to identify growth opportunities. • Prepare market intelligence reports for leadership. 8.Marketing Analytics • Track campaign ROI and marketing KPIs. • Prepare monthly marketing performance reports. • Recommend improvements based on campaign insights and customer engagement metrics. Key Performance Indicators (KPIs) • Marketing Qualified Leads (MQLs) generated • Website traffic growth • Organic search rankings • Social media engagement and follower growth • Campaign ROI • Email campaign open and click-through rates • Brand awareness metrics • Content production and engagement • Customer acquisition cost (CAC)



• Marketing contribution to revenue Required Qualifications • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. • MBA (Marketing) preferred. • 58 years of experience in B2B marketing, technology marketing, or SaaS marketing. • Experience in retail technology, enterprise software, or managed services is preferred. Required Skills • Marketing strategy and planning • Digital marketing • Content marketing • Branding • SEO and SEM • Social media marketing • Marketing automation • Campaign management • Market research • Presentation and communication skills • Project management • Data analysis and reporting Preferred Tools • Google Analytics • Google Ads • LinkedIn Campaign Manager • Meta Business Suite • Canva or Adobe Creative Suite • Microsoft Office Core Competencies • Strategic thinking • Customer focus • Creativity and innovation • Analytical mindset • Leadership and team collaboration • Excellent communication • Strong organizational skills • Problem-solving • Results orientation • Adaptability Working Relationships Internal • Sales • Product Management • Customer Excellence • Operations • Human Resources • Executive Leadership External • Customers • Marketing agencies • Media partners • Industry associations • Event organizers • Technology partners Success Measures A successful Marketing Manager at MostEdge will: • Increase brand awareness and market visibility. • Generate high-quality leads that contribute to sales growth. • Deliver impactful campaigns with measurable ROI. • Strengthen customer engagement and retention. • Position MostEdge as a trusted retail technology partner. • Collaborate effectively across teams to support business growth.

📌 Senior Marketing Manager (Vadodara)
🏢 MostEdge
📍 Vadodara