- Develop and implement hospital marketing plans.
- Promote hospital services, specialties, doctors, and facilities.
- Build and maintain corporate and institutional tie-ups.
- Develop referral networks with doctors and healthcare professionals.
- Plan health camps, awareness programs, and community outreach.
- Conduct market research and competitor analysis.
- Generate and follow up on patient and corporate leads.
- Coordinate with doctors and clinical departments for promotional activities.
- Manage hospital events, campaigns, and PR activities.
- Monitor marketing performance, leads, conversions, and ROI.
- Prepare marketing MIS and regular performance reports.
- Maintain solid relationships with patients, corporates, and referral partners.
- Ensure all marketing activities follow hospital policies and ethical standards.

Key Skills

- Healthcare Marketing
- Patient Acquisition
- Corporate Tie-ups
- Referral Network Development
- Business Development
- Community Outreach
- Lead Generation & Conversion
- Market Research
- CRM & Marketing MIS

Qualification & Experience

- Graduate/MBA in Marketing, Healthcare Management, or related field.
- Experience in hospital/healthcare marketing only.

📌 Head Of Department Marketing (Durgapur)
🏢 Aayush Kumar- IQ City Foundation
📍 Durgapur