Role & responsibilities

RSM

Build and lead the regional sales organisation, including recruitment, training, target

setting, and performance management.

- Develop and expand distribution across General Trade, Modern Trade, E-

Commerce/Quick Commerce, HoReCa, and Institutional channels.

- Appoint and manage distributors, super-stockists, and channel partners to ensure strong

market coverage and product availability.

- Drive Key Account Management by securing listings, negotiating commercial terms, and

growing business with major retail chains and strategic customers.

- Execute go-to-market plans, trade activations, visibility initiatives, and outlet expansion

programs.

- Own regional sales targets, forecasting, reporting, market intelligence, and profitability

metrics.

Preferred candidate profile

10 - 20 years of sales experience with strong market relationships in the city.

- Proven track record of launching, scaling, or expanding FMCG/beverage brand

Experience managing regional sales teams and driving execution in the field.

- Beverage industry experience (energy drinks, carbonated drinks, juices, water, etc.)

preferred; FMCG experience also considered.

KAM

Own the complete P&L; for Modern Trade, Quick Commerce, E-Commerce and HoReCa business across PAN

India.

- Develop and execute the annual national key account business plan to deliver revenue, profitability and market

share objectives.

- Build,



manage and strengthen strategic partnerships with national accounts and platforms Up-to-date Trade

chains, Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket, Jiomart, HoReCa customers, institutional

buyers and other emerging retailers.

- Lead end-to-end account management: onboarding, commercial negotiations, annual business plans (ABPs), trade

terms, promotions and joint business plans (JBPs).

- Secure new listings and ensure seamless catalogue management, content optimization, pricing and availability

across all channels.

- Plan and execute promotional calendars, visibility campaigns, platform-funded activity and seasonal sales events.
- Drive assortment strategy, new product launches and channel-exclusive SKUs across modern trade and digital

commerce.

- Monitor sales performance, inventory health, fill rates, stock availability and demand forecasting in collaboration

with supply chain and operations.

- Track collections, claims, trade spends and overall channel/account profitability.
- Analyze channel performance, consumer trends, competitive activity, pricing and campaign effectiveness to

identify growth opportunities.

- Coordinate closely with Marketing, Finance, Supply Chain, Customer Service and Brand teams to ensure seamless

execution of account and channel initiatives.

📌 National Key Account Manager and Regional Sales Manager (Gurugram)
🏢 Vision Talent Consulting
📍 Gurugram