KPIs for the Position

I strongly recommend putting these in the job post because they will help you attract someone who understands results, not just Google Ads dashboards:

Key Requirements

- Proven experience managing Google Ads / PPC campaigns.
- Strong experience with lead-generation and call-generation campaigns.
- Experience with Google Ads conversion tracking and Google Analytics/GA4.
- Good understanding of keyword research, negative keywords, bidding, ad copy, and campaign optimization.
- Experience with call tracking and call conversion attribution is highly preferred.
- Robust analytical and data-driven approach.
- Ability to manage campaigns independently and work toward measurable targets.
- Experience with high-intent/local/service-based campaigns is a plus.

Roles & Responsibilities

- Plan, create, and manage Google Ads PPC campaigns focused on generating inbound phone calls.
- Set up and optimize Search, Call Ads/Call Assets, and Performance Max campaigns where appropriate.
- Conduct keyword research and identify high-intent, call-generating keywords.
- Build and manage keyword lists, match types, negative keywords, ad groups, and campaign structures.
- Write and continuously test high-converting ad copies with strong call-to-action messaging.
- Manage bids, budgets, locations, schedules, devices,



and audience targeting to maximize qualified calls.
- Set up and monitor conversion tracking, including phone-call conversions and other relevant lead actions.
- Analyze call quality, conversion rates, cost per call, and cost per qualified lead.
- Regularly optimize campaigns based on performance data and eliminate wasted ad spend.
- Monitor search terms and continuously add negative keywords to improve traffic quality.
- Conduct A/B testing of ads, keywords, landing pages, bidding strategies, and targeting.
- Identify opportunities to improve CTR, conversion rate, impression share, and ROAS/CPA.
- Coordinate with the sales/call-handling team to understand which calls are genuine, qualified, and valuable.
- Prepare weekly/monthly performance reports with actionable insights.
- Stay updated with Google Ads policies, new features, bidding strategies, and PPC best practices.
- Take responsibility for achieving agreed call volume and cost-per-qualified-call targets.

Kindly share your resume on +91 (phone hidden) (Whatsapp only) and email : [email protected] if you have experience strictly from Travel background for USA location.

Note : This is a Work From Home work. Ensure you have Laptop / Desktop.

📌 Head Google digital marketing expert / PPC Expert (Travel agency USA) (Gurugram)
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