Surya Global Flexifilms Pvt. Ltd. (Surya SGF)
A group company of Priyagold Biscuits
Sr. Manager / Manager
Sales & Marketing (Corporate / B2B)
Noida
Location
Sales & Marketing Corporate / B2B Sales
Department
Reporting To
Experience
Director
810+ years (band flexible based on seniority and account complexity
handled)
Flexible Packaging (BOPP / BOPET / BOPE) strongly preferred; Chemicals,
Materials, Industrial or allied B2B sectors also considered
Industry
6070% for customer visits, business development and account management
Travel
About the Company
Surya Global Flexifilms is a growing manufacturer of adaptable packaging films, with strong capabilities across BOPP,
BOPET, BOPE and specialty films, serving customers across India and international markets. The company is known for its
manufacturing strength, scale and focus on operational excellence, and is currently in a phase of significant capacity
expansion.
The business is part of a diversified, family-promoted Indian enterprise with established operations across FMCG and
flexible packaging. The group also includes Priyagold, one of India's most widely recognised biscuit brands, with deep
distribution reach and strong consumer recall. As manufacturing scale increases, Surya SGF is strengthening its commercial
leadership to support sustained growth, deeper customer partnerships and long-term market presence.
About the Role
The Sr. Manager / Key Account Manager Sales & Marketing (Corporate) will own end-to-end B2B sales performance
across key customer segments driving revenue growth, contribution margins, strategic account management and sales
capability building. This is a high-ownership, customer-facing leadership role reporting directly to the Director.
While prior exposure to flexible packaging, BOPP/BOPET/polymers, printing or converting is a strong advantage and
candidates with experience handling Tier-1 FMCG/corporate accounts (e.g. ITC, Parle, Nestl, Britannia, PepsiCo, HUL)
will be highly preferred it is not mandatory. The organisation places equal emphasis on sales maturity, executive
presence, relationship-building depth and the ability to lead complex B2B customer engagements. Strong B2B sales leaders
from other product-led or solution-led industries (chemicals, materials, industrial or allied sectors) are encouraged to apply,
with structured onboarding and product knowledge support provided to enable a confident transition.
Key Responsibilities
Sales Growth & Revenue Ownership
Own annual and quarterly sales performance across volume, value and contribution margins.
¢ Achieve overall sales, volume, revenue and profitability targets, driving growth aligned to capacity expansion and
long-term business plans.




¢ Convert manufacturing scale into sustained market share and customer growth.
¢ Expand and diversify the customer base across identified B2B segments; drive upselling, cross-selling and new
product sales for BOPP, BOPET, BOPE and specialty films.
Key Account Management & Relationship Building

¢ Manage a portfolio of 80100 key B2B customers, including printers, converters, FMCG and packaging companies
with direct ownership of major corporate/key accounts.
¢ Act as single point of contact (SPOC) for customer communication, commercial matters and issue resolution.
¢ Build multi-level relationships with Purchase, Procurement, Technical, Quality and Business teams within customer
organisations.
¢ Lead complex commercial discussions, price negotiations, annual contracts, volume commitments and contract
closures.
¢ Maintain customer retention of ¥95% and grow share of wallet within existing accounts.
¢ Conduct structured customer visits (Tier A monthly, Tier B quarterly), quarterly business reviews (QBRs) and
annual business negotiations.
¢ Position the organisation as a reliable, long-term supply and business partner.
Pricing, Margins & Commercial Discipline
¢ Maintain pricing discipline in competitive market conditions while balancing volume growth with margin protection
and contribution performance.
¢ Monitor competitor pricing, market trends, customer demand and emerging business opportunities.
¢ Partner with senior leadership on commercial strategy and pricing decisions.
Team Leadership & Cross-Functional Coordination
¢ Build, lead and develop a high-performing B2B sales team; set clear targets, KPIs and accountability structures.
¢ Coach the team on relationship-led, consultative selling approaches, and support onboarding of sales talent from non-
industry backgrounds.
¢ Coordinate closely with Production, Quality, Logistics, Sales Operations and Finance for smooth order execution, and
support receivables/collection follow-up.
Product & Market Understanding, Sales Operations & MIS
¢ Develop strong working knowledge of product specifications, applications and use-cases to enable credible,
differentiated sales conversations.
¢ Prepare accurate sales forecasts, MIS and market intelligence reports.
¢ Maintain customer information, sales pipeline and reporting in CRM / SAP S/4HANA and other data-driven tracking
tools.
Key KRAs / KPIs




¢ Sales Revenue & Volume Target vs. Actual
¢ Profitability / Contribution Margin
¢ Customer Retention ¥95%
¢ Existing Account Growth / Share of Wallet
¢ Specialty & New Product Sales
¢ Customer Visit Adherence (Tier A / Tier B cadence)
¢ Forecast Accuracy
¢ Customer Satisfaction & Complaint Resolution
¢ New Business Development
¢ Receivables / Collection Coordination
Qualification & Experience
¢ Bachelor's degree in Business, Marketing, Commerce, Engineering or a related field; MBA/PGDM preferred.
¢ 810+ years of B2B sales experience, with clear ownership of revenue growth, key account management and strategic
accounts, including complex commercial negotiations.
¢ Proven experience selling products or solutions to enterprise or institutional customers.

¢ Experience in flexible packaging, BOPP/BOPET/BOPE, polymers, films, printing or converting strongly preferred;
experience in chemicals, materials, industrial or allied B2B sectors also considered.
¢ Experience handling Tier-1 FMCG/corporate accounts (e.g. ITC, Parle, Nestl©, Britannia, PepsiCo, HUL) highly
preferred.
¢ Exposure to leading, building or scaling B2B sales teams preferred.
Required Skills
Key Account Management | Corporate B2B Sales | Negotiation | Business Development | Customer Relationship
Management | Sales Forecasting & Market Intelligence | Pricing & Margin Management | Team Leadership | MS Excel
CRM | SAP / ERP (S/4HANA)
This Role Will Suit You If
¢ You have built and sustained long-term, senior-level customer relationships in B2B environments.
¢ You are comfortable owning revenue, margins and contribution not just volumes.
¢ You bring maturity, judgement and calm leadership to complex negotiations and customer situations.
¢ You believe strong B2B sales capability travels across industries, and are excited to apply it in a manufacturing-led
context.
¢ You have experience building, leading and scaling sales teams with a focus on capability and accountability.
¢ You are comfortable using CRM systems, dashboards and data-driven tools to track performance and drive decisions.
¢ You bring exposure to adjacent or allied areas such as exports, channel development or innovative sales approaches.
¢ You are curious about market shifts and open to evolving sales mechanisms beyond traditional models.
Ideal Candidate
A commercially strong, result-oriented and customer-focused sales leader with proven experience handling large
corporate/strategic accounts, and a track record of converting customer relationships into profitable, sustainable business
growth comfortable operating in a growth-oriented, evolving organisation with changing priorities.

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