Job Description: Sales & Marketing Centre

Position: Sales & Marketing Executive / Centre Manager
Department: Sales & Marketing
Location: [Centre Location]
Reports To: Centre Head / Business Development Manager

Job Purpose

To drive patient/customer acquisition, increase centre revenue, build strong relationships with existing and prospective customers, and execute local marketing activities to improve awareness and footfall for the eye-care/sight centre.

Key Responsibilities

Sales & Business Development

- Achieve monthly and annual sales/revenue targets.
- Generate new customer/patient leads through local outreach, referrals, campaigns, and partnerships.
- Follow up with leads and convert enquiries into appointments and visits.
- Promote the centres eye-care services, products, packages, and offers.
- Maintain strong relationships with existing customers and encourage repeat visits and referrals.
- Identify new business opportunities in the local market.

Marketing

- Plan and execute local marketing activities to increase centre visibility and footfall.
- Coordinate health camps, eye-screening camps, awareness programs, and community outreach.
- Develop partnerships with corporates, schools, colleges, RWAs, NGOs, doctors, and other local organisations.
- Support digital marketing activities, including social media, WhatsApp campaigns, Google presence, and local promotions.
- Coordinate with the central marketing team for campaigns, branding, creatives, and promotional materials.

Customer Relationship Management

- Ensure excellent customer/patient experience from enquiry to post-service follow-up.




- Maintain accurate lead, appointment, conversion, and customer databases.
- Conduct regular follow-ups and collect customer feedback.
- Address customer concerns professionally and coordinate with the relevant team for resolution.

Reporting & Performance

- Track daily enquiries, leads, appointments, conversions, revenue, and marketing activities.
- Prepare weekly and monthly sales and marketing reports.
- Monitor competitor activities and local market trends.
- Take corrective actions to achieve assigned targets.

Key Skills

- Robust communication and interpersonal skills.
- Sales and negotiation skills.
- Customer relationship management.
- Local marketing and business development.
- Good knowledge of MS Office/Google Workspace and CRM tools.
- Ability to work independently and achieve targets.
- Networking and partnership-building skills.
- Prior experience in healthcare, optical, ophthalmology, or retail sales is preferred.

Qualification & Experience

- Graduate in any discipline; MBA/PGDM in Sales & Marketing is an advantage.
- Experience: 2-10 years in sales, marketing, business development, retail, healthcare, or a related field.
- Experience in an eye-care/optical/healthcare centre will be an added advantage.

Key Performance Indicators (KPIs)

- Monthly revenue achievement.
- Number of new leads generated.
- Lead-to-appointment conversion.
- Appointment-to-visit conversion.
- Customer acquisition and retention.
- Referral generation.
- Marketing campaign ROI.
- Number of corporate/community partnerships.
- Customer satisfaction and feedback.

📌 Sales And Marketing Specialist (Bhubaneswar)
🏢 Centre for Sight
📍 Bhubaneswar