* Achieve the set business targets for the territory driving both primary and secondary sales
* Achieve the set distribution and productivity related KPIs for the territory focusing on must sell SKUs, ECO, distribution targets, SKU mix, etc.
* Drive the sales enablers and trade inputs in the geography by focusing on in-store availability, visibility & communication. She/he will also be responsible for trade engagement and managing relationship with key outlets in her/his geography as well as providing competitor information to stakeholders.
* Drive distributor partner management focusing on target achievement, salesman productivity, key partner engagement by tracking parameters & providing timely inputs and support. Will also be responsible for timely settlement of distributor claims as per company norms.
* Ensure market hygiene in terms of effective market coverage, route optimization, outlet expansion and efficient manpower and delivery.
* Partner with customer marketing officers, merchandisers to ensure effective communication and deployment of recent product launches and BTL activities
* Drive market hygiene norms focusing on adherence to MIS systems, data and information management, and influence distributors to do the same. Will also be responsible to monitor and settle L&D; as per company norms.
* Hire, coach, lead and inspire the 3P salesmen to achieve their targets. Ensure regular gate meetings and team reviews at agreed frequency.