U.S. Bank is looking for a Digital Media Tagging Implementation & Attribution Specialist to reside within Digital Web Analytics & Tagging team. This person will be responsible for the proper implementation, testing, and management of our 1st party and 3rd party tagging solutions for U.S. Banks digital media campaigns and broader analytics tags related multi-touch attribution measurement.
The candidate will be working with internal partners and agency partners on tagging strategy and implementation of various media and analytics tags within our tag management system. Responsibilities include testing, verifying and monitoring tag activity to ensure proper measurement. The role will also support maintaining and updating all media tag documentation and tracking tools as well as supporting the governance of tags across sites. The candidate will work closely with Compliance and Risk Teams for tag approvals and auditing.
Must Haves:
- Knowledge of tag management systems like GTM, Ensighten or Tealium, Tealium experience is preferred.
- Experience with reading JavaScript and understanding how 3rd party marketing and analytics are implemented on websites.
- An understanding of media vendor tagging and procurement (3rd party tags).
- Experience with debugger tools (Preferred Chrome console, Alternatives:
Charles, Chrome plugin debugger tools, etc.).
- Proficiency in MS Office Suite, specifically Excel and PowerPoint.
- Experience and understanding of Adobe Analytics & Workspace
- General understanding of marketing channels and tactics
- Knowledge of setting up ObservePoint audits
Nice to Have:
- Tagging solution experience within an agency environment
- An understanding of JTL, JavaScript and jQuery
- Display, SEM campaign development & management
- Experience with Microsoft Teams, Jira and/or Confluence
- Experience with Google Campaign Manager, DV360 & SA360 as it relates to tag development & deployment.
Personal Attributes:
- Must have keen attention to detail and robust organizational skills
- Must be an excellent, detailed communicator (verbal & written) who is able to disseminate information across a wide variety of expertise levels within external & internal groups
- Should have a project manager mentality and enjoy that type of work
- An inquisitive mind who likes to stay up-to-date on the latest trends as they relate to your industry and expertise
- Someone who is always looking for efficiencies and better, easier ways to achieve goals