The Strategist must have knowledge of:

the Company’s mission, values, and influencer ecosystem principles;

fundamentals of influencer marketing and creator collaboration models;

major social media platforms and common content formats;

influencer discovery methods and selection criteria (niche, audience relevance, reach, engagement);

business communication standards and influencer relationship management;

campaign briefs, deliverables, and content approval workflows;

basic performance metrics (CPA, CPP, reach, engagement) and reporting principles;

internal tracking systems, basic documentation, and deadline management;

advertising guidelines and platform compliance requirements.

While performing duties, the Strategist shall comply with internal policies, campaign guidelines, management instructions, and this Job Description.

1.4. The Strategist must be able to:

identify and connect with influencers across social platforms using basic research tools;

communicate professionally, clearly, and respectfully in written English;

onboard influencers and guide them through campaign participation;

follow campaign briefs, timelines, and operational instructions;

coordinate deliverables and document agreements with influencers;

track publication timelines and campaign performance;

collect, structure, and update campaign-related data in trackers or CRM systems;

work with spreadsheets and straightforward reports;

adapt quickly, ask clarifying questions, and take ownership of assigned tasks;

handle objections, rejections, and challenges constructively;

perform additional tasks assigned by Project Managers or Team Coaches.

1.5. The Strategist is appointed to and dismissed from the position by decision of the Head of HR.

1.6. The Strategist reports to Project Managers and Team Coaches and may also receive tasks from Department Heads.

2. Job Functions of the Strategist

Within the scope of their position, the Strategist performs the following job functions:

2.1. Influencer Management Functions

sourcing, screening, and connecting with influencers for brand campaigns;

onboarding influencers and maintaining professional relationships throughout the campaign lifecycle;

sharing campaign briefs, explaining deliverables, timelines, and performance expectations;

ensuring timely confirmation of influencer participation;

coordinating final briefs, content guidelines, and brand requirements after confirmation;

monitoring publication timelines (posts, reels, stories, videos, etc.);

reviewing influencer content for compliance with brand and campaign standards;

ensuring correct use of tags, hashtags, disclosures, links, and promo codes;

collecting and updating live post links;[1] [2] [3]

maintaining communication with influencers until campaign completion.

2.2. Interaction and Internal Communication Functions

working under the guidance of the Project Manager and Team Coach;

collaborating with internal marketing and operations teams when required;

aligning campaign milestones and execution steps with supervisors;

promptly reporting campaign status, risks, delays, or issues;





participating in meetings, training sessions, and workflow discussions;[4] [5] [6]

documenting agreements and action points.

2.3. CRM and Tracking Functions

maintaining and updating influencer data in CRM systems or internal trackers;

entering accurate campaign details (usernames, platforms, CPA/CPP terms);

tracking influencer and campaign statuses at each stage;

preventing duplicate or missing records;

ensuring data accuracy and consistency across systems.

2.4. Reporting and Performance Tracking Functions

collecting campaign execution data and placement confirmations;

maintaining screenshots, performance stats, and tracking evidence;

updating simple campaign performance reports;

supporting payout tracking for fixed, barter, and performance-based campaigns;

coordinating reporting data with the Project Manager;

ensuring consistency between influencer content, trackers, and dashboards.

2.5. Revenue and Performance Growth Functions

participating in CPA and CPP campaigns and explaining performance-based models to influencers;

motivating influencers to achieve campaign goals and performance targets;

suggesting creative content ideas aligned with campaign objectives (subject to approval);

monitoring correct use of referral links and promo codes;

contributing to campaign KPI achievement;

sharing insights on high-performing influencers and successful content formats;

supporting revenue growth through timely execution and performance-focused collaboration.

2.6. Compliance and Standards Functions

adhering to internal processes, campaign rules, and influencer standards;

ensuring compliance with brand guidelines and platform policies;

maintaining confidentiality of internal and commercial information;

following professional communication and ethical standards;

completing tasks within agreed timelines and workflows;

participating in training, onboarding, and continuous improvement initiatives;

reporting systemic issues and suggesting workflow optimizations.

3. Duties of the Strategist

The Strategist is responsible for ensuring effective planning, execution, and control of influencer marketing activities, team collaboration, and compliance with company standards, including the following duties:

3.1. Operational Duties

sourcing and initial selection of influencers for campaigns;

managing influencer communication;

distributing briefs and explaining integration requirements;

monitoring publication timelines;

verifying content compliance with brand, project, and company standards;

recording and updating live content links;

participating in CPA and CPP campaigns and monitoring compliance with cooperation terms.

3.2. CRM Responsibilities

maintaining and updating influencer databases;





entering accurate campaign and influencer data;

tracking campaign and influencer statuses;

preventing duplicate or incorrect records;

documenting placement results, screenshots, promo codes, and links.

3.3. Compliance Responsibilities

complying with internal policies, standards, and processes;

ensuring adherence to brand and platform requirements;

maintaining professional ethics and communication standards;

safeguarding confidential and commercial information.

3.4. Professional Development Responsibilities

upgrading qualifications in influencer marketing, communication, and CRM tools;

independently learning new influencer sourcing and negotiation tools and other relevant skills to improve performance;

participating in training and development programs conducted by Team Coaches;

proposing and implementing workflow improvements.

4. Rights of the Strategist

The Strategist has the right to:

access information and tools required to perform duties;

communicate with influencers, partners, and internal teams within role scope;

propose improvements to influencer workflows and campaign execution;

request timely feedback and guidance from supervisors;

participate in discussions related to campaign planning and performance targets;

use internal CRM systems, trackers, and reporting tools.

5. Responsibility and Accountability of the Strategist

The Strategist is responsible for:

timely and quality execution of assigned tasks;

accuracy and completeness of campaign and influencer data;

proactive communication of risks, delays, or challenges;

compliance with company standards, brand guidelines, and platform rules;

protection of confidential and commercial information;

ensuring influencer content meets agreed requirements;

accuracy of campaign performance and payout reporting;

professional collaboration and ownership of assigned campaigns.

There is a slight delay from a few strategists, but timely reminders are given to ensure all post links were updated on the dashboard.

You should establish a mandatory rule for timely inclusion of links. Penalties may be introduced if information is included late.

Recently, I announced that post payments are processed based on the data downloaded on the 3rd of the current month. Only posts available on the dashboard at that time are considered for payment. If a post is not uploaded on the dashboard on the day of publication, both the post amount and CPA for that post will not be paid.

Attendance is lower during purely educative or fun sessions, but engagement is slightly higher when motivational elements are included in the activities or workshops.

You should make attendance at training sessions for strategists mandatory.

Even though attendance is made mandatory for everyone, participation remains low. In the recent workshop, attendance was made mandatory and reinforced by introducing a secret code word, a participation certificate, and a special advantage for those who attended and shared the code word. Despite of that we had only 28 participants out of 67.

📌 Strategist (New Delhi)
🏢 Digital Web Arena
📍 New Delhi