Job DescriptionWe’re looking for a hands-on Performance Marketing Content Lead who can own the entire content journey for a fast-growing D2C Beauty & Personal Care brand l Should be comfortable with ideating, scripting, getting on camera, directing editors, reviewing creatives, and using performance data to continuously improve content. What you’ll own:
- End-to-end performance content across video, static, website & marketplace/A+ content
- Ideate and script high-performing video ads and scale output to 300–400 assets/month
- Develop and test hooks across UGC, testimonials, founder-led, meme-style and other formats
- Be comfortable getting on camera when required
- Direct static creatives for Meta, marketplaces and website product pages
- Track CTR, Hook Rate, Thumb-stop Rate, Hold Rate, Conversion & ROAS and use insights to drive creative decisions
- Work closely with the Performance Marketing team to translate campaign requirements into creative briefs




- Manage and mentor Content Strategists, video editors and freelancers
- Build SOPs and repeatable systems to scale creative output without compromising quality
- Stay ahead of emerging D2C content formats, trends and creative approaches What we’re looking for: ✅ 5–7 years of total experience (maximum) ✅ Strong experience building performance content for a D2C brand ✅ Proven understanding of CTR, Hook Rate, Thumb-stop Rate, CPM and ROAS ✅ Robust creative instinct with the ability to identify what makes content stop the scroll ✅ Hands-on experience in ideation, scripting and video direction ✅ Comfortable being on camera ✅ Experience with both video and static ad creatives ✅ Exposure to website, marketplace and A+ content Target benchmarks: CTR: 1%+ Video Hook Rate: 25%+ 50% Hold Rate: 10%+

📌 Title - Content Lead -c - Gurgaon || Ctc Upto 25 Lpa || Fast-Growingc Beauty & Personal Care Br (Haryana)
🏢 Talentiser
📍 Haryana