Role Overview

The ideal candidate should have hands-on experience managing lead generation campaigns through Google Ads and a strong understanding of conversion tracking, campaign optimization, and reporting.

Candidates with prior experience in Education, EdTech, Universities, Online Degree Programs, Certification Training, or Study Abroad marketing will be preferred.

This is an execution-focused role with direct exposure to client accounts and growth opportunities.

Key Responsibilities

Google Ads Management

- Plan, launch, manage, and optimize Google Search campaigns.
- Create and manage Performance Max campaigns.
- Manage Display and YouTube campaigns when required.
- Conduct keyword research and competitor analysis.
- Build campaign structures aligned with business objectives.
- Monitor campaign performance and optimize for lead quality, CPL, and conversions.
- Perform search term analysis and negative keyword management.
- Manage remarketing campaigns and audience targeting strategies.

Lead Generation & Conversion Optimization

- Generate qualified leads across multiple industries.
- Improve campaign efficiency and conversion rates.
- Analyze user behavior and identify optimization opportunities.
- Collaborate with design and content teams to improve landing page performance.
- Recommend CRO initiatives to improve lead quality and conversion rates.

Analytics & Tracking

- Configure and manage Google Analytics 4.
- Set up and maintain Google Tag Manager.
- Implement conversion tracking and event tracking.
- Monitor campaign attribution and reporting accuracy.
- Create and maintain performance dashboards using Looker Studio.

Reporting & Client Coordination

- Prepare weekly and monthly performance reports.
- Present campaign insights and recommendations.
- Participate in client review meetings when required.
- Track campaign KPIs and communicate progress proactively.

Required Skills

Must Have

- 3-5 years of hands-on Google Ads experience.




- Experience managing lead generation campaigns.
- Robust understanding of Google Search campaigns.
- Experience with Performance Max campaigns.
- Hands-on experience with Google Analytics 4.
- Hands-on experience with Google Tag Manager.
- Strong understanding of conversion tracking.
- Experience creating performance reports and dashboards.
- Good communication and presentation skills.
- Strong analytical and problem-solving abilities.

Preferred Skills

- Education or EdTech marketing experience.
- Experience working with Universities, Colleges, Online Degree Programs, Certification Providers, or Study Abroad Consultants.
- Experience with Meta Ads.
- Understanding of landing page optimization.
- Familiarity with CRM platforms such as LeadSquared, Zoho CRM, HubSpot, or Salesforce.

What We Are Looking For

The ideal candidate should be able to:

- Independently manage multiple Google Ads accounts.
- Identify opportunities to improve campaign performance.
- Reduce Cost Per Lead through optimization.
- Improve lead quality through better targeting.
- Understand customer acquisition funnels.
- Take ownership of campaign outcomes.

Key Performance Indicators

- Cost Per Lead (CPL)
- Lead Quality
- Conversion Rate
- Campaign Performance Improvement
- Return on Ad Spend (ROAS)
- Client Retention
- Reporting Accuracy
- Optimization Implementation

Preferred Certifications

- Google Ads Certification
- Google Analytics Certification

Why Join Us

- Opportunity to work across multiple industries.
- Exposure to high-growth Education and EdTech brands.
- Direct interaction with founders and decision-makers.
- Ownership-driven work culture.
- Career growth opportunities based on performance.
- Opportunity to build expertise across Performance Marketing, SEO, CRO, and Growth Strategy.

Application Process

Please share the following along with your resume:

- Industries handled.

- Monthly ad budgets managed.

- Best-performing campaign and results achieved.

- Experience with Education or EdTech campaigns.

- Notice period.

📌 Performance Marketing Specialist (Google Ads & Lead Generation) Job JD (India)
🏢 Envigaurd Engineering And Turnkey Projects
📍 India