Job Description (JD) – Hospital Public Relations Officer (PRO)Position

Public Relations Officer (PRO)

Department

Administration / Marketing & Patient Relations

Reports To

Hospital Administrator / General Manager – Operations / CEO

Job Type

Full-Time

Location

Hospital / Clinic

Job Summary

The Public Relations Officer (PRO) serves as the primary point of contact between the hospital and its patients, attendants, doctors, corporate clients, insurance providers, government agencies, and the general public. The PRO is responsible for ensuring exceptional patient experience, handling patient grievances, coordinating corporate and community outreach activities, strengthening the hospital's public image, and supporting business development initiatives.

Key Responsibilities1. Patient Relations

- Welcome and guide patients and visitors.
- Assist patients with registration and appointment coordination.
- Ensure a smooth patient journey from admission to discharge.
- Address patient queries promptly and professionally.
- Maintain high standards of patient satisfaction.
- Conduct regular patient feedback surveys.
- Follow up on discharged patients regarding their experience.

2. Public Relations

- Build and maintain a positive image of the hospital.
- Handle VIP patients and corporate visitors.
- Coordinate media visits and public events.
- Prepare press releases whenever required.
- Maintain cordial relationships with local communities and organizations.

3. Complaint Management

- Receive and document patient complaints.
- Coordinate with departments for timely resolution.
- Escalate unresolved issues to management.
- Prepare complaint analysis reports.
- Implement corrective actions to improve patient experience.

4. Corporate & Business Development

- Develop relationships with:
- Corporate companies
- Government organizations
- Insurance companies
- TPAs
- Educational institutions
- Industries
- Resident Associations
- NGOs
- Generate corporate tie-ups.
- Promote annual health check packages.
- Increase referral network.




- Coordinate health camps and awareness programs.

5. Marketing Support

- Promote hospital services.
- Coordinate digital marketing activities.
- Assist in organizing:
- Medical Camps
- Awareness Programs
- Doctor Talks
- Community Outreach Activities
- Health Check-up Camps
- Coordinate promotional materials.

6. Doctor Coordination

- Coordinate doctors' consultation schedules.
- Assist consultants during camps.
- Arrange doctor visits for corporate clients.
- Coordinate CME programs.

7. Insurance & Corporate Desk Support

- Coordinate with TPAs.
- Support insurance documentation.
- Assist cashless admission process.
- Follow up pending approvals.

8. Community Outreach

- Build relationships with:
- Local Self Government Institutions
- Schools
- Colleges
- Clubs
- NGOs
- Religious Organizations
- Residential Associations
- Organize awareness campaigns.

9. Internal Coordination

Coordinate with:

- Nursing Department
- Front Office
- Laboratory
- Pharmacy
- Billing
- Consultants
- Administration
- Operations
- HR
- Marketing

10. Documentation

Maintain records of:

- Patient feedback
- Complaint register
- Corporate visits
- Health camps
- Referral data
- Business development activities
- Monthly reports

Key Performance Indicators (KPIs)

- Patient Satisfaction Score ≥ 95%
- Complaint Resolution Time ≤ 24 Hours
- Corporate Tie-ups: 4–6 per month
- Community Health Camps: Minimum 4 per month
- Increase in OP registrations through referrals
- Patient Feedback Collection: ≥ 90% of discharged patients
- Positive Online Reviews Generated
- Referral Doctor Engagements




- Monthly Business Development Report Submission
- Corporate Revenue Growth

Educational Qualification

Essential

- Bachelor's Degree in any discipline

Preferred

- MBA (Hospital Administration / Marketing)
- Master's in Hospital Administration (MHA)
- BBA / B.Com with healthcare experience

Experience

- 2–5 years in Hospital PRO, Marketing, Patient Relations, or Healthcare Business Development.
- Experience in NABH-accredited hospitals is preferred.

Required SkillsCommunication Skills

- Excellent verbal and written communication
- Fluency in English and Malayalam (Hindi is an advantage)

Customer Service

- Solid interpersonal skills
- Patient-focused attitude
- Conflict resolution
- Active listening

Business Development

- Corporate networking
- Negotiation
- Relationship management
- Marketing and sales orientation

Technical Skills

- MS Office (Excel, Word, PowerPoint)
- Hospital Information System (HIS)
- CRM software (preferred)
- Email communication and report preparation

Behavioral Competencies

- Professional appearance
- Positive attitude
- Leadership qualities
- Emotional intelligence
- Team player
- Decision-making ability
- Time management
- Problem-solving skills
- High ethical standards
- Ability to work under pressure

Working Conditions

- 6-day work week
- Rotational shifts, if required
- Availability for emergency situations and hospital events
- Travel for corporate visits, health camps, and community outreach programs

Performance Expectations (First 90 Days)

- Understand all hospital services and workflows.
- Establish relationships with consultants and department heads.
- Implement a structured patient feedback system.
- Resolve patient complaints within defined timelines.
- Generate initial corporate tie-ups and referral opportunities.
- Coordinate successful health camps and promotional activities.
- Submit weekly and monthly performance reports.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Wanted Hospital Administrator / PRO To a Leading Clinic Network - Kochi (India)
🏢 Medscape Healthcare
📍 India