Job Description – Sales and Marketing Manager

Position: Sales and Marketing Manager

Department: Sales and Marketing

Experience: 3–5 Years

Job Type: Full-Time

Location: [Location]

Key Responsibilities

- Develop and implement integrated sales and marketing strategies to achieve revenue, growth, brand awareness, and market expansion targets.

- Lead, manage, and motivate the sales and marketing team to meet or exceed individual and organizational goals.

- Set sales and marketing targets, monitor performance, and provide regular coaching, guidance, and feedback to team members.

- Identify new business opportunities, potential customers, emerging market segments, and relevant promotional channels.

- Build and maintain strong relationships with key clients, partners, media contacts, vendors, and business stakeholders.

- Manage the complete sales cycle, including prospecting, presentations, negotiations, closing, and post-sales follow-up.

- Plan and oversee marketing campaigns across digital, social media, email, content, events, and other relevant channels.

- Prepare sales forecasts, marketing budgets, reports, campaign analyses, and performance updates for management review.

- Track sales activities, pipeline progress, conversion rates, campaign performance, customer engagement, and revenue using CRM and marketing analytics tools.

- Coordinate with customer service, operations, product, and other internal teams to ensure consistent messaging and a smooth customer experience.

- Stay updated on industry trends, competitor activities, customer needs, market developments, and emerging marketing technologies.

- Develop and maintain sales and marketing processes, policies, content,



and best practices to improve team productivity and business performance.

- Manage marketing budgets and evaluate return on investment for sales and marketing initiatives.Required Skills

- Proven experience in sales management, marketing management, business development, or a related role.

- Solid knowledge of sales strategies, lead generation, digital marketing, brand development, customer relationship management, and account management

.- Demonstrated ability to achieve sales targets, generate qualified leads, and drive revenue growth.

- Excellent leadership, communication, negotiation, presentation, and interpersonal skills.

- Familiarity with CRM software, marketing automation platforms, social media tools, analytics systems, and sales reporting tools.

- Strong analytical, decision-making, creative thinking, and problem-solving abilities -Ability to manage multiple priorities, work under pressure, and meet deadlines.

- Customer-focused, results-oriented, proactive, and adaptable approach to sales and marketing.

Preferred Candidate- Graduate in Business Administration, Marketing, Sales, Communications, or a related field.

- Candidates with experience leading and developing high-performing sales and marketing teams will be preferred.

- Experience in the relevant industry or market segment will be an added advantage.

- Relevant certifications in sales management, digital marketing, business development, brand management, or customer relationship management will be beneficial.

- Should be comfortable working independently, traveling when required, managing budgets, and adapting to changing market conditions.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Manager - Sales & Marketing (India)
🏢 Institute of applied finance & analytics
📍 India