Designation: Marketing Lead

Work Type: WFO only

Nature of Job: Full-time permanent chance

JOB DESCRIPTION:

We are seeking a highly skilled and motivated Marketing Manager with a focus on B2B lead generation to join our dynamic team. The ideal candidate will have a proven track record of developing and executing successful marketing strategies tailored to the B2B sector. The Marketing Manager will play a crucial role in driving qualified leads, fostering client relationships, and enhancing the overall brand presence in the B2B market.

RESPONSIBILITIES:

1. Inbound Marketing Strategy:

- Develop and implement inbound strategies for lead generation and audience growth.
- Optimize content funnels to drive traffic, engagement, and conversions.

2. Content Development & Campaign Delivery:

- Oversee the creation of marketing assets such as whitepapers, guides, landing pages, and e-books with turnaround times as short as two days.
- Manage editorial calendars for newsletters and publications, ensuring relevance and timely delivery.

3. LinkedIn Marketing & Branding:

- Drive organic and paid LinkedIn strategies to build brand visibility and thought leadership.
- Manage content for founders’ LinkedIn pages to attract and engage target audiences.

4. Sales Enablement:





- Develop sales support materials such as case studies, pitch decks, and campaign reports to strengthen client conversations.

5. Go-To-Market Strategy:

- Plan and execute GTM strategies for new services and publication launches.

6. Stakeholder & Team Management:

- Collaborate closely with directors, sales teams, and creative teams to ensure marketing alignment with business goals.
- Manage internal workflows and oversee cross-functional teams to meet project timelines.

Qualifying criteria:

· Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

· 5+ years of experience in B2B marketing roles.

· Strong portfolio of past campaigns, content strategies, or marketing initiatives.

· Proven experience in B2B marketing, preferably in lead generation and/or media/publications.

· Strong understanding of inbound marketing, SEO, content strategy, and newsletter growth.

· Expertise in LinkedIn marketing (organic & paid).

· Ability to create and manage high-quality marketing assets under tight deadlines.

· Strong stakeholder management and communication skills.

· Experience in team leadership and cross-functional coordination.

Pay: ₹9,019.83 - ₹55,000.00 per month

Work Location: In person

📌 Marketing Lead (Kharadi)
🏢 Alltake Ites
📍 Kharadi