Key Responsibilities

- Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Develop effective campaign strategies to drive quality leads, website traffic, and conversions.
- Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
- Create and optimize ad campaigns, ad copies, creatives, audiences, and landing pages.
- Monitor campaign performance and optimize campaigns based on CPC, CTR, CPL, CPA, conversion rate, and ROI/ROAS.
- Manage daily/weekly campaign budgets and ensure effective utilization of advertising spend.
- Analyze campaign data using Google Analytics, Google Ads Manager, Meta Ads Manager, and LinkedIn Campaign Manager.
- Prepare regular performance reports and provide actionable insights to improve campaign results.
- Conduct A/B testing of creatives, ad copies, landing pages, audiences, and campaign strategies.
- Work closely with the content, design, sales, and business development teams to align campaigns with business objectives.
- Stay updated with the latest trends, algorithm changes, and best practices in paid digital marketing.

📌 Marketing Executive (Chennai)
🏢 Saaki Argus And Averil Consulting
📍 Chennai