Position Details

Position: E-Commerce Campaign Manager – Marketplace

Experience: 2–4 Years

Location: Ahmedabad

Employment Type: Full-Time

Department: E-Commerce / Performance Marketing

About the Role

• We are looking for an experienced E-Commerce Campaign Manager who specializes in managing and scaling paid campaigns across online marketplaces. The candidate will be responsible for campaign planning, execution, optimization, performance analysis, and marketplace advertising strategy.

• The role is focused specifically on marketplace advertising and campaign strategy and does not include social media or Google Ads management.

Key Responsibilities

1. Marketplace Campaign Management

• Plan, launch, manage, and optimize advertising campaigns across Amazon, Flipkart, JioMart, Blinkit, Zepto, Instamart and other relevant marketplaces.

• Manage Sponsored Products, Sponsored Brands, Display/retargeting and other marketplace-specific ad formats wherever available.

• Set campaign budgets, bids, targeting, keywords and product targets.

• Monitor daily campaign performance and make necessary optimizations.

• Manage campaign structures based on products, categories, keywords and objectives.

2. Campaign Strategy

• Develop marketplace advertising strategies based on sales targets, product margins, category competition, seasonality, product lifecycle and inventory availability.

• Identify high-potential and high-converting products and allocate budgets accordingly. • Develop strategies for new product launches and existing product growth.

• Plan seasonal and festival campaigns.

• Create strategies to improve ROAS, ACOS/TACOS, conversion rate and overall marketplace sales.

3. Performance Analysis & Optimization





• Analyze campaign metrics such as ROAS, ACOS, TACOS, CTR, CPC, CVR, impressions, clicks and ad-attributed sales.

• Identify underperforming campaigns, keywords and products.

• Continuously optimize bids, budgets, targeting and campaign structures.

• Conduct keyword and competitor analysis to identify new growth opportunities.

• Perform regular search-term analysis and negative keyword optimization.

4. Budget & Sales Management

• Plan and manage monthly marketplace advertising budgets.

• Allocate budgets across products and marketplaces based on performance and business priorities. • Ensure advertising spend is aligned with revenue and profitability objectives.

• Track budget utilization and provide recommendations for scaling or reducing spend.

5. Marketplace Growth Strategy

• Work closely with the E-Commerce Account Management team to identify products requiring advertising support.

• Coordinate campaigns according to stock availability, pricing, offers and marketplace visibility. • Develop strategies to improve product visibility and market share.

• Identify opportunities for scaling winning products and reducing spend on low-performing products.

6. Reporting & Insights

• Prepare weekly and monthly campaign performance reports.

• Present key performance insights, issues and action plans.





• Compare campaign performance across marketplaces and products.

• Provide clear recommendations for improving sales and advertising efficiency.

Required Skills

• 2–4 years of hands-on experience in Marketplace Advertising / E-Commerce Campaign Management. • Strong experience with Amazon Ads is mandatory.

• Experience with Flipkart Ads, JioMart, Blinkit, Zepto or Instamart is an advantage. • Strong understanding of marketplace advertising metrics and KPIs.

• Excellent knowledge of keyword research, bidding and campaign optimization.

• Strong analytical and data interpretation skills.

• Ability to create marketplace campaign strategies independently.

• Good understanding of e-commerce sales funnels and marketplace customer behavior. • Strong Excel/Google Sheets skills.

• Ability to work with multiple brands and marketplace accounts simultaneously.

Preferred Candidate

• Data-driven and analytical.

• Solid in marketplace advertising strategy.

• Comfortable managing multiple campaigns and budgets.

• Proactive in identifying growth opportunities.

• Result-oriented and focused on sales and profitability.

• Capable of independently planning and executing campaigns.

• Comfortable working in a fast-paced agency environment.

Key Performance Indicators (KPIs)

• Marketplace revenue growth

• ROAS improvement

• ACOS/TACOS optimization

• Advertising efficiency

• Campaign conversion rate

• Budget utilization

• Product visibility and growth

• Successful scaling of high-performing products

• Achievement of monthly sales and advertising targets

📌 E-Commerce Campaign Manager (Ahmedabad)
🏢 Prow Services
📍 Ahmedabad