Coffee Culture is looking for a hands-on Performance Marketing Specialist to take ownership of our paid digital campaigns, with the primary objective of generating high-quality franchise enquiries across India.

This is not a social media/content role.

We need someone who understands how to use Google Ads + Meta Ads to generate actual business leads, continuously improve lead quality, reduce acquisition cost and build campaigns that eventually convert into franchise meetings and closures.

What you'll own

* Plan, launch and optimise Google Search, Display & Performance Max campaigns

* Manage Meta Ads across Facebook & Instagram

* Generate franchise leads across selected cities and markets

* Build city-wise, investment-wise and audience-wise campaigns

* Keyword research, search intent analysis and negative keyword management

* Audience targeting, lookalikes, remarketing and retargeting

* A/B testing of creatives, copies, offers and audiences

* Improve landing pages and lead forms for better conversion

* Set up and manage Meta Pixel, conversion tracking, GA4/GTM and UTMs

* Track leads from campaign → qualified lead → meeting → conversion

* Work closely with our franchise sales team to understand which campaigns are actually producing quality prospects

* Support selected outlet-launch and local customer-acquisition campaigns

* Prepare simple weekly performance reports with clear recommendations

What matters to us

We don't want reports filled with impressions, reach and clicks.





Your key numbers will be:

Cost per Lead

Cost per Qualified Lead

Lead Quality %

Cost per Franchise Meeting

Campaign Conversion Rate

ROAS / Business Generated

Who we're looking for

* 2–4 years of hands-on performance marketing experience

* Strong practical knowledge of Google Ads and Meta Ads Manager

* Experience with lead-generation campaigns

* Agency experience would be a strong advantage

* Comfortable managing and optimising advertising budgets independently

* Robust understanding of funnels, targeting, tracking and remarketing

* Data-driven and commercially minded

* Someone who actively works inside the ad accounts — not someone who simply coordinates with an agency

Experience in franchising, real estate, education, hospitality, D2C or other high-ticket lead-generation categories would be particularly valuable.

About Coffee Culture

Coffee Culture is a 20+ year-old Indian café and hospitality brand, with a presence across multiple cities and formats. As we enter our next phase of expansion, building a strong and measurable digital franchise acquisition engine is one of our biggest priorities.

Location

Surat, Gujarat – Work from Office

Compensation

₹30,000–₹35,000 per month, depending on experience and capability.

To apply: Send your CV along with 2–3 examples of Google/Meta campaigns you have personally managed, including approximate ad spend, CPL and results.

📌 Performance Marketing Specialist (Surat)
🏢 Coffee Culture Center
📍 Surat