Job Description – Sales / BD role
Job Title Sales Development Executive
Location Based in Mumbai / Remote
Reporting to Sales Manager / Business Development Lead
Employment Full time/Permanent
Role Objectives
The Sales Development Executive will play a critical role in driving the company's recent business pipeline
through highly targeted, research-led outbound prospecting.
The primary objective of this role is to identify and engage relevant B2B organisations, research target
accounts and key decision-makers, conduct intelligent cold outreach and virtual conversations, and
generate qualified meetings and sales opportunities for the Sales and Business Development team.
This is not a transactional telecalling role. The successful candidate will be expected to conduct wellresearched
outbound prospecting, understand the target organisation before making contact, navigate
through complex corporate structures, identify the right stakeholders and decision-makers, and secure
relevant meetings for the Sales/BD team.
The role will work closely with Sales and Business Development Managers to build a strong and
continuously evolving pipeline of target prospects and convert cold accounts into qualified, sales-ready or
"warm" leads through effective research, outreach, probing and follow-up.
Key Responsibilities
▪ Research and identify target companies and relevant CXO-level / senior decision-makers.
▪ Build and maintain a live database of well-targeted prospects using B2B databases, LinkedIn,
company websites and other research tools.
▪ Conduct well-researched cold calls and outbound outreach, with a clear understanding of the
prospect's business and potential safety requirements.
▪ Reach out to CEOs, MDs, COOs, Directors, Heads of Safety/EHS, Facilities, Operations,
Engineering and other relevant stakeholders.
▪ Fixing 4-5 meetings every week by making a minimum of 40 calls per day, while constantly creating




a pipeline of meetings.
▪ Achieving the closure value target set for each month, in joint collaboration with Sales.
▪ Navigate through organisations, identify the right decision-makers and secure relevant meetings for
Sales / Business Development Managers.
▪ Use effective probing and follow-up to understand prospect requirements and qualify opportunities
before handover.
▪ Work closely with Sales to identify priority accounts, target sectors and improve the quality of leads
and meetings generated.
▪ Maintain accurate CRM records, prospect data, call status and follow-up actions.
▪ Track outreach, meetings, qualified leads and other agreed performance metrics.
Target Sectors
Manufacturing, Engineering, Chemicals, Pharmaceuticals, FMCG, Warehousing & Logistics, Real Estate,
Facility Management, Commercial Offices & Business Parks, IT Parks, Malls, Retail, Hospitality & Hotels,
Healthcare & Hospitals, Educational Campuses, Data Centres, Infrastructure & Construction, Power &
Energy, and other large organisations with significant workplace, facility or operational safety requirements.
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Experience & Qualifications
▪
Proven experience in cold calling and securing meetings with senior decision-makers / CXO-level executives.
▪
Strong research and account-prospecting skills.
▪
Excellent communication, telephonic probing and relationship-building skills.
▪
Ability to navigate large organisations and reach the right stakeholders.
▪
Experience using B2B prospecting tools, LinkedIn and CRM systems; Salesforce experience preferred.
▪
Strong Excel and database hygiene.
▪
Graduate; fluent in English and Hind
Success in the Role
Success will be measured by the ability to build a high-quality prospect pipeline, engage the right decision-makers through intelligent outbound outreach, generate qualified meetings and consistently support Sales / Business Development in creating new business opportunities.

📌 Sales Development Executive (Mumbai)
🏢 British Safety Council
📍 Mumbai