07 Sep
|
Brown-Forman
|
Gurugram
07 Sep
Brown-Forman
Gurugram
**Quote from Hiring Manager** This role leads Brown-Forman's marketing strategy and organization across India, Middle East, Africa and Türkiye/CIS. This role is responsible for driving sustainable growth, building brand equity and shaping the long-term direction of the Brown-Forman portfolio across a diverse and dynamic region. **Meaningful Work** **From** **Day One** As a key member of the IMAGE Leadership Team and the EAA Marketing Leadership Team, this role partners closely with regional and global stakeholders to ensure world-class marketing strategies, strong organizational capability and exceptional execution across all markets and channels. The working style for this role is 4 days a week out of the office, with Fridays working from home. **What You Can Expect** + **Leads Regional Portfolio Strategy:** Defines and executes the long-term portfolio and marketing strategy across the IMAGE region, aligning local brand plans, investment allocations, and growthinitiativewith global priorities. + **Develops Marketing Organization & Capability:** Inspires and builds a high-performing, future-ready marketing team, fostering a culture of inclusion, accountability, agility, and continuous improvement while driving robust succession planning. + **Drives Marketing Excellence & Innovation:** Oversees the effective execution and optimization of the full marketing mix - including brand communications, digital, advocacy, and trade marketing - while fostering an setting of innovation and calculated experimentation. + **Partner with Global and Regional Stakeholders:** Serves as the primary marketing voice for the region to influence business priorities, working closely with cross-functional partners in Commercial, Finance, Supply Chain,
and HR. + **Navigates Complex Growth Markets:** Guides local teams through unique commercial environments, providing judicious stakeholder management and strategic direction for key expansion projects, particularly within dark markets like India and Türkiye. + **Manages Commercial & Financial Performance:** Establishesclear performance metrics, minimizes non-working spend, andoptimizesbrand budget allocations to maximize corporate return on investment. **What You Bring to the Table** + **Senior Marketing Leadership Experience:** Extensive leadership experience steering marketing agendas within FMCG, beverage alcohol, luxury, or premium consumer goods environments. + **International Matrix Acumen:** Proven ability tooperate, influence, and challenge commercial leaders within highly matrixed, international global organizations. + **Geographic & Route-to-Market Expertise:** Demonstratedsuccess managing marketing execution across multiple countries oremergingmarkets,utilizingboth distributor-led and direct-route-to-market models. + **Strategic & Financial Credibility:** Strong commercial acumen and financial fluency, witha track recordof translating consumer insights into actionable growth and managing complex brand budgets. + **People & Agency Leadership:** Advanced capability in hiring, coaching,
and developing multi-disciplinary teams alongsidea track recordof building impactful partnerships with external agencies. + **Communication Skills:** Exceptional presentation and leadership communication capabilities, with absolute fluency in written and spoken English. + **Mobility:** Willingness and flexibility to travel up to 50% of the time, including long-haul travel to developing countries. **What Makes You Unique** + Experience directing innovative, multi-market initiatives within strictly regulated advertising environments ("dark markets"). + A proven personal passion for premium brand storytelling and cultivating exceptional consumer experience. **Who We Are** We believe great people build excellent brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. **What We Offer** Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. #LI #jackdaniels Business Area: Europe, Africa, APAC Division Function: Marketing City:
London State: Country: GBR Req ID: JR-00010369
📌 Marketing Director - India/Middle East/Africa/EurAsia (Gurugram)
🏢 Brown-Forman
📍 Gurugram