Job Description

Job Description

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Position: Senior Area Sales Manager (Sr. ASM)

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Division: Duracell Chota Power Division

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Company: Universal Corporation Limited

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Location: Gujarat & Madhya Pradesh

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Reporting To: Regional Sales Manager / National Sales Manager

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Job Purpose

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The Senior Area Sales Manager will be responsible for driving sales growth, distributor management, market expansion, and team performance across Gujarat and Madhya Pradesh. The role involves leading a large field sales team, ensuring achievement of business objectives, strengthening market presence, and delivering sustainable revenue growth for the Duracell Chota Power portfolio.

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Key Responsibilities

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Sales & Business Development

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- Achieve monthly sales target of approximately ₹2 Crore across the assigned territories.n
- Develop and execute sales strategies to maximize primary and secondary sales.n
- Expand market coverage by identifying current business opportunities and strengthening distribution.n
- Ensure effective implementation of sales promotions, trade schemes, and market development initiatives.n
- Monitor sales trends and competitor activities to develop appropriate action plans.n

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Team Management

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- Lead and mentor 4 Area Sales Executives (Acting ASMs).n
- Manage and monitor the performance of 35 Sales Representatives/Sellers.n
- Conduct regular market visits, coaching sessions, and performance reviews.n
- Drive capability building through on-the-job training and continuous development.n

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Distributor & Channel Management

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- Appoint and develop distributors to ensure optimal market coverage.n
- Maintain healthy distributor ROI and inventory norms.n
- Ensure timely collections and adherence to company credit policies.n
- Resolve distributor issues to maintain long-term business relationships.n

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Market Execution

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- Ensure availability, visibility, and merchandising of products across all channels.n
- Improve numeric and weighted distribution.n
- Execute trade marketing initiatives effectively.n
- Conduct regular retailer and distributor engagement programs.n

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MIS & Compliance

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- Review daily, weekly, and monthly sales reports.n
- Ensure timely submission of sales forecasts, market intelligence, and expense statements.n
- Maintain compliance with company policies and sales processes.n

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Key Performance Indicators (KPIs)

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- Achievement of monthly sales target (₹2 Crore).n
- Primary and secondary sales growth.n
- Distribution expansion and outlet coverage.n
- Team productivity and target achievement.n
- Collection efficiency and outstanding control.n
- Distributor performance and profitability.n
- Market share growth.n
- Sales forecast accuracy.n
- Retail execution and merchandising compliance.n
- Employee engagement and retention within the sales team.n

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Educational Qualification

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- Graduate in any discipline.n
- MBA/PGDM in Sales & Marketing preferred.n

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Experience

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- 8–12 years of FMCG sales experience.n
- Minimum 3–5 years in a managerial role handling multiple territories.n
- Experience in batteries, electrical products, consumer durables, or related industries will be preferred.n

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Key Skills

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- Sales Planning & Executionn
- Distributor Managementn
- Team Leadershipn
- Territory Managementn
- Negotiation Skillsn
- Business Developmentn
- Channel Salesn
- Retail Excellencen
- Data Analysis & MISn
- Communication & Presentation Skillsn

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Reporting Structure

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- Reports To: Regional Sales Manager / National Sales Managern
- Direct Reports: 4 Area Sales Executives (Acting ASMs)n
- Indirect Team: 35 Sales Representatives/Sellersn

📌 Sr Area Sales Manager (India)
🏢 Universal Corporation
📍 India